WWD Digital Daily

Debenhams Names Stefaan Vansteenki­ste CEO

The company has appointed a new ceo as chairman Terry Duddy steps down.

- BY FIONA MA

LONDON — Debenhams Group named Stefaan Vansteenki­ste chief executive officer, while chairman of the group Terry Duddy will step down in September.

“The board welcomes Stefaan's appointmen­t as ceo. Stefaan has already made a strong contributi­on since joining Debenhams, and has the support of our investor consortium to drive forward our turnaround plan,” Duddy said.

Vansteenki­ste joined the company in April as chief restructur­ing officer and prior to that, was a managing director at profession­al services firm Alvarez & Marsal. He replaces Sergio Bucher, who stepped down in April, and will work on delivering a turnaround plan for the retailer.

Debenhams went into administra­tion in April this year after rejecting a takeover deal from Sports Direct owner Mike Ashley and it is now in the hands of banks and lenders.

Since then, the retailer has identified 22 stores to shut by 2020 as part of the first stage of a restructur­ing plan outlined in October. It plans to close up to 50 stores, putting 1,200 jobs at risk.

“The retail industry faces a challengin­g environmen­t and everyone at Debenhams acknowledg­es that. I am very excited about Debenhams' strong prospects and with a restricted balance sheet there is a robust platform from which to build a turnaround, based on Debenhams' clear brand focus, broad customer reach and differenti­ated product offer,” Vansteenki­ste said.

As part of its restructur­ing plan, Debenhams is focusing on its beauty offering and strategy. The retailer's new beauty shop floor concept will roll be rolled out across 20 Debenhams stores by the end of the year.

 ??  ?? Pedestrian­s pass a Debenhams store in Oxford Street in London.
Pedestrian­s pass a Debenhams store in Oxford Street in London.

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