Shoppe Ob­ject Spot­lights Artis­tic Edge

WWD Digital Daily - - In Focus: Business Insights - BY KA­LEY ROSHITSH

While Shoppe Ob­ject, which wrapped up ear­lier this week at Pier 36 Man­hat­tan’s Lower East Side, par­al­lels its clos­est com­peti­tor, NY Now at the Ja­cob K. Jav­its Con­ven­tion Cen­ter, the pre­sen­ta­tion veers into ter­ri­tory that is more in­ti­mate be­tween shop­pers and ex­hibitors.

The show made its de­but last Au­gust, un­der the com­bined forces of Aes­thetic Move­ment, an agency and show­room which rep­re­sented many of the brands who signed on to show, and trade show Cap­sule, which was ac­quired by Lib­erty Fairs last year.

Many of the ex­hibitors were new to Shoppe Ob­ject, such as artists So­phie Lou Ja­cob­sen and Anahit Po­gosian, both were look­ing to dab­ble in whole­sale with­out los­ing the in­tegrity of their fine art clien­tele.

Whether nav­i­gat­ing the car­peted aisles and dis­creetly la­beled, min­i­mal booths as a solo shop owner or ac­com­pa­nied by a team of buy­ers from a de­part­ment store, Shoppe Ob­ject showed a range of at­ten­dance the fi­nal day. Even the en­trance badges of Shoppe Ob­ject were more dis­creet: a tiny round mag­netic clip bearing no ti­tles. Those who wore the usual lan­yard and name badge had come di­rectly from the Jav­its Cen­ter.

Ex­hibitors cited a heavy rep­re­sen­ta­tion from “Cal­i­for­nia brands this time around” or the sen­ti­ment “to­ward zero waste brands.” A word that Shu­jan Ber­trand, founder and chief ex­ec­u­tive of­fi­cer of Aplat, a San Francisco-based zero-waste culi­nary and home brand calls: “brandspare­ncy,” ed­u­cat­ing con­sumers and buy­ers alike on the origami con­struc­tion prin­ci­ples her brand uses to leave no waste. Diem Boyd, brand co­or­di­na­tor at Orez Life­style, which op­er­ated a pop-up at Ma­man café in SoHo, be­lieves Gen Z pushes a more in­formed, “con­scious” pref­er­ence. Speak­ing on her daugh­ter, a Gen Zer, “She could care less about go­ing to Zara and H&M,” Boyd re­it­er­ated.

For Shoppe Ob­ject it may be the feel­ing that “ex­hibitors and shop­pers are both cel­e­brated,” said Flan­nery Cronin of

Friend of All Glass, a stained glass light fix­ture brand based in Brook­lyn, N.Y. Uniquely, the show in­cluded a ded­i­cated sec­tion cu­rated by the Ja­panese Ex­ter­nal Trade Or­ga­ni­za­tion, or JETRO, for “highly de­signed goods,” of which high­lights in­cluded vin­tage-in­spired hand­ker­chiefs, resin-coated bread lamps and “Zero” bags from Wincess Corp., which ap­peared in­vis­i­ble and weight­less de­spite its strength.

Sarah Mur­phy, owner of Austin, Tex.based decor brand Hey Mur­phy, said she finds Shoppe Ob­ject “re­fresh­ing,” as a

The new in­de­pen­dent show for home and gift is held semi­an­nu­ally — in Fe­bru­ary and Au­gust — with its an­chor lo­ca­tion at Pier 36.

first-time ex­hibitor. dur­ing raw ma­te­rial pro­duc­tion through re­duc­ing wa­ter us­age.

The Far Eastern New Cen­tury Corp. pre­sented its Fenc TopDry Zero, which is the first PFC-free durable wa­ter-re­pel­lent polyester fil­a­ment, ac­cord­ing to the brand. Its ef­fec­tive­ness de­rives from a wa­ter­re­pel­lent poly­mer that of­fers “per­ma­nent” pro­tec­tion. An­other new ma­te­rial, the Fenc TopClean, has a “ny­lon-like” tex­ture and is the first PFC-free polyester fil­a­ment that en­ables swift soil and stain re­moval. The firm also introduced its Fenc Dy­naFeed, a smart tex­tile that mea­sures real-time performanc­e dur­ing ath­letic train­ing through a durable, ul­tra­thin or­ganic ma­trix.

Two fab­rics were introduced by QMI In­dus­trial Co.’s Vast Tech arm: Aqua Terra and Roam Any­wear Hood, which are sus­tain­able, tran­si­tional fab­rics for wear in the of­fice or the out­doors. Each is equipped with a va­ri­ety of functions, which in­clude the Roam Any­wear Hood’s fea­ture that en­ables it to in­flate and be­come a pil­low.

Joseph C.L. Ma, the di­rec­tor gen­eral, said “[con­sid­er­ing the] global grow­ing trend in eco-friend­li­ness, Tai­wanese sup­pli­ers have de­voted re­search and devel­op­ment to green technologi­es to meet cus­tomer de­mands and achieve goals of sus­tain­abil­ity and cor­po­rate so­cial re­spon­si­bil­ity.”

More than 200 brands ex­hibit at Shoppe Ob­ject, which made its de­but in Au­gust.

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