WWD Digital Daily

Shoppe Object Spotlights Artistic Edge


While Shoppe Object, which wrapped up earlier this week at Pier 36 Manhattan’s Lower East Side, parallels its closest competitor, NY Now at the Jacob K. Javits Convention Center, the presentati­on veers into territory that is more intimate between shoppers and exhibitors.

The show made its debut last August, under the combined forces of Aesthetic Movement, an agency and showroom which represente­d many of the brands who signed on to show, and trade show Capsule, which was acquired by Liberty Fairs last year.

Many of the exhibitors were new to Shoppe Object, such as artists Sophie Lou Jacobsen and Anahit Pogosian, both were looking to dabble in wholesale without losing the integrity of their fine art clientele.

Whether navigating the carpeted aisles and discreetly labeled, minimal booths as a solo shop owner or accompanie­d by a team of buyers from a department store, Shoppe Object showed a range of attendance the final day. Even the entrance badges of Shoppe Object were more discreet: a tiny round magnetic clip bearing no titles. Those who wore the usual lanyard and name badge had come directly from the Javits Center.

Exhibitors cited a heavy representa­tion from “California brands this time around” or the sentiment “toward zero waste brands.” A word that Shujan Bertrand, founder and chief executive officer of Aplat, a San Francisco-based zero-waste culinary and home brand calls: “brandspare­ncy,” educating consumers and buyers alike on the origami constructi­on principles her brand uses to leave no waste. Diem Boyd, brand coordinato­r at Orez Lifestyle, which operated a pop-up at Maman café in SoHo, believes Gen Z pushes a more informed, “conscious” preference. Speaking on her daughter, a Gen Zer, “She could care less about going to Zara and H&M,” Boyd reiterated.

For Shoppe Object it may be the feeling that “exhibitors and shoppers are both celebrated,” said Flannery Cronin of

Friend of All Glass, a stained glass light fixture brand based in Brooklyn, N.Y. Uniquely, the show included a dedicated section curated by the Japanese External Trade Organizati­on, or JETRO, for “highly designed goods,” of which highlights included vintage-inspired handkerchi­efs, resin-coated bread lamps and “Zero” bags from Wincess Corp., which appeared invisible and weightless despite its strength.

Sarah Murphy, owner of Austin, Tex.based decor brand Hey Murphy, said she finds Shoppe Object “refreshing,” as a

The new independen­t show for home and gift is held semiannual­ly — in February and August — with its anchor location at Pier 36.

first-time exhibitor. during raw material production through reducing water usage.

The Far Eastern New Century Corp. presented its Fenc TopDry Zero, which is the first PFC-free durable water-repellent polyester filament, according to the brand. Its effectiven­ess derives from a waterrepel­lent polymer that offers “permanent” protection. Another new material, the Fenc TopClean, has a “nylon-like” texture and is the first PFC-free polyester filament that enables swift soil and stain removal. The firm also introduced its Fenc DynaFeed, a smart textile that measures real-time performanc­e during athletic training through a durable, ultrathin organic matrix.

Two fabrics were introduced by QMI Industrial Co.’s Vast Tech arm: Aqua Terra and Roam Anywear Hood, which are sustainabl­e, transition­al fabrics for wear in the office or the outdoors. Each is equipped with a variety of functions, which include the Roam Anywear Hood’s feature that enables it to inflate and become a pillow.

Joseph C.L. Ma, the director general, said “[considerin­g the] global growing trend in eco-friendline­ss, Taiwanese suppliers have devoted research and developmen­t to green technologi­es to meet customer demands and achieve goals of sustainabi­lity and corporate social responsibi­lity.”

 ??  ?? More than 200 brands exhibit at Shoppe Object, which made its debut in August.
More than 200 brands exhibit at Shoppe Object, which made its debut in August.

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