WWD Digital Daily

Space Race

The base layers and outer spacesuits were created using Under Armour technology.

- BY JEAN E. PALMIERI

Under Armour unveils gear for Virgin Galactic.

YONKERS, N.Y. — The space race is heating up again.

One day after NASA unveiled its prototype spacesuits for new moon missions, Virgin Galactic and Under Armour took the wraps off theirs.

Earlier this year, Under Armour revealed that it had become the exclusive technical spacewear partner for Virgin Galactic’s commercial space flights. The first flights are expected to be launched sometime next year.

At an event at iFly in Yonkers, N.Y.,

Under Armour chief Kevin Plank and Virgin Galactic founder Richard Branson were giddy with excitement as the base layers and outer uniforms were shown for the first time. Dancers gyrated in the leggings and long-sleeve tops on solid ground, before the pièce de résistance: a duo in a zero gravity tube — hence the road trip to Yonkers — did weightless flips and walked on the walls dressed in the full spacesuits. The exhibition ended with Branson appearing in a cloud of fog. “Coordinati­on is not one of my strong suits,” he said later when asked why he didn’t do a somersault or two while in the tube.

During a press conference that was live-streamed to the space community, the British entreprene­ur didn’t change out of his suit that was complete with his name emblazoned on the right thigh and a British flag on the left sleeve. Plank, who opted for jeans and a cobranded black jacket, said that he’d struck up a friendship with Branson more than a decade ago and that eventually led to a conversati­on about what people would wear to space when they eventually had the opportunit­y to leave Earth’s atmosphere.

Although the civilians who will have the opportunit­y to fly into space on Virgin Galactic won’t actually leave the ship, they neverthele­ss need to be comfortabl­e and be able to move and not be distracted by what they’re wearing, the companies said. That’s where Under Armour came in. The team used some of its proprietar­y materials — including HeatGear, ColdGear, Recovery Sleepwear and HOVR — to create leggings and shirts with temperatur­e control and moisture-wicking properties. The bottoms have light compressio­n to make the wearer more comfortabl­e at G-force pressure and the insides are lined with a fabric made from sustainabl­e wood pulp yarn that helps dispel heat.

The space suit, in a “deep space blue” color with pops of gold “inspired by the sun,” uses a special material for the elbows and knees that conforms to each person’s body shape, and HOVR cushioning for the shoulder bags and neck.

The footwear looks truly space-age with its blue booty-like design and blue-andgold color scheme.

Each uniform will be individual­ized with the person’s name, country and a mission patch. There is also an interior pocket so mementos from home can be carried on the flight.

“We were able to incorporat­e the nostalgic elements of the classic spacesuit — not only from past space missions, but also iconic space movies — to redefine the way we think of space apparel moving forward and create something memorable and unlike anything future astronauts have ever seen,” said

Nick Cienski, principal innovation apparel designer for Under Armour.

With around 600 people on the Virgin Galactic waiting list for commercial space flights, Under Armour knows it isn’t going to sell many of the space suits. But the company is also producing a limited- edition T- shirt with the UA-Virgin Galactic names and the collection’s logo which shows an airplane morphing into a rocket ship. It went on sale on the Under Armour web site Wednesday for $35, a drop in the bucket for the people who have ponied up some $250,000 for about 10 minutes of weightless­ness above the Earth’s atmosphere.

Virgin Galactic is expecting to start blasting off sometime next year and Branson has already said he and his family will get the first ride. But is Plank on the short list to fly in space? “I have a day job,” he said with a laugh.

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 ??  ?? Under Armour’s Kevin Plank
with models wearing the Virgin Galactic space gear.
Under Armour’s Kevin Plank with models wearing the Virgin Galactic space gear.
 ??  ?? The Space-Age shoes.
The Space-Age shoes.
 ??  ?? The base layer product.
The base layer product.

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