Kohl’s Offers Shoppers New Gifts at Every Turn
The retailer is confident about having the right merchandise, prices and promotions for the holiday season.
At a preview of Kohl's Inc.'s holiday pop-up in Manhattan's SoHo that the retailer unveiled on Wednesday, chief executive officer Michelle Gass repeated one word over and over: newness. “The key takeaway is newness, in terms of products, marketing and technology. I feel really good about the progress we've made in omnichannel. We sit here today with health in our stores,” she said.
Gass said Kohl's has been thinking about stores differently in recent years, which led to a partnership with Amazon where the retailer accepts customer returns for the digital giant. In time for the holiday season, the program has gone live in
Kohl's units nationwide. “We're very pleased with the launch traffic,” Gass said. “We're seeing new customers, including a younger customer. Our digital business has continued to grow and we've made a lot of investments there.”
Chief merchandising officer Doug Howe said Kohl's is launching more brands this