WWD Digital Daily

To Tree Or Not To Tree


It might only be November, but the next thing on Chiara Ferragni's to-do list is resolutely Christmass­y.

“All this got me thinking that I really need to put my Christmas tree up at home,” laughed the influencer and entreprene­ur, in reference to the twinkling decoration­s surroundin­g the Christmas windows of Parisian department store Printemps.

“We usually get one for Dec.1, but last year I was so excited that I put one up on Nov. 15 — which was amazing because for a whole month and a half my house was so full of Christmas

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