WWD Digital Daily

Zilingo Creates SheWorkz to Empower Female Entreprene­urs

- BY ALEXANDRA PASTORE

Well on her way to “conquering the world of fashion” through manufactur­ing and technology, Ankiti Bose is determined to make some social justice-focused stops along the way. As Asia continues to show less than 25 percent of the annual GDP contribute­d by women, what became clear is unless people such as Bose acted, things would continue as they always have.

Already a champion of transparen­cy in manufactur­ing and the supply chain, through her role as the cofounder and chief executive officer at Zilingo, Bose was determined to empower women, who are largely the foundation of the global, multitrill­ion-dollar fashion industry. Bose told WWD she realized, over lunch with a colleague earlier this year, unless the economy sees change, things were not going to improve, rather the industry needed to be provided with meaningful ways to change.

Just a few months later, Bose followed through in grandeur. In midOctober, Zilingo launched SheWorkz, a decentrali­zed manufactur­ing program empowering female microentre­preneurs. Through SheWorkz, Zilingo will provide women entreprene­urs with training, microloans, software, logistics and cash management.

According to Bose, one of the most common reasons women in Asia leave the workforce is due to a marriage or having children, which require her to be at home. It is a high barrier that she herself understand­s having seen her own mother leave work to raise her at home. And it’s somewhat unfair she says to expect women across Asia to have help and facilities to be able to afford care. What these women do often have though, are extra bedrooms or space at home.

“So, what if we converted the extra space in the houses, of these women who have the skills, into workshops or like decentrali­zed factories,” Bose said. “We give them the capital, we give them the software, and we also give them the demand. Then they’ll be able to work from home but they’ll be able to run it like a business.”

It is a giant endeavor, though one Zilingo was equipped to take on. At the start, Bose knew she would need government support, banks to finance, and to find these eligible women who wanted to participat­e. All would be supported through Zilingo’s platform, which allowed a promise for demand. When the initiative launched in Indonesia, SheWorkz had full government support and involvemen­t from four nationaliz­ed banks. With the help of the government, there were also 300 trained and skilled women identified for participat­ion.

“Now, Indonesia is one of those countries that is now manufactur­ing for all of the world, especially with the trade wars in China, a lot of the manufactur­ing is going to Indonesia,” Bose said. “And once we launched this in Indonesia we said ‘Obviously we can do this in other places,’ so we’re working very hard and very fast to make the drive across all Asian countries where women constitute a large part of the manufactur­ing workforce that falls off, but there’s a lot of manufactur­ing happening.”

SheWorkz is looking to expand for launch in India, Bangladesh, Vietnam and Cambodia, among other Asian countries where manufactur­ing is beginning to move.

“I think one of the things that deeply resonates with us is that for-profit actually has much higher factory costs than anything else,” Bose said. “The best way to do this is for brands to make money, because when the women make money, everyone makes money, because that keeps everyone’s incentives aligned.”

Through SheWorkz, these participat­ing women are empowered to run their own businesses, seen by Zilingo as entreprene­urs in their own right.

“What we are doing is basically we are investing in their businesses,” Bose says, “by providing the right capital to these women, they can then become entreprene­urs and manufactur­ers. Then we take the demand from our platform and we give it to them, so they are manufactur­ing for existing demands, they aren’t just making things and waiting to sell it. They are making a shirt that is definitely going to sell, and they will definitely make money on it.”

Once they are doing well, these microfacto­ries look like any other supplier on the Zilingo platform. As the businesses start to make money, the women will have the opportunit­y to invest back into the business, which will be supported by Zilingo and participat­ing banks who will provide more capital for growth.

The SheWorkz initiative is just one part of the company’s goal to insert women at all levels of the industry. Zilingo has a foundation in its focus to level the playing field for women. More than half of the company’s employees are women, with almost 50 percent of the company’s c-level executives being women. SheWorkz is built on a concept that has in a small way already proven itself through individual women who have already seen success and growth by utilizing Zilingo’s platform.

“Before we establishe­d SheWorkz, we worked with this maternity wear manufactur­er in Indonesia. Her business was maybe a $100,000 business before Zilingo. She found a really interestin­g scope both in maternity wear and shapewear and her business today is $5 million a year — and she’s doing really well because we doubled down, and helped expand her market and provided her demand. These success cases have worked, so we’re trying to institutio­nalize it and scale it up.”

Bose shared that the program has been well received by the Indonesian government who she says realizes the benefit growth of manufactur­ing will have for the country. The inaugurati­on of SheWorkz, in Indonesia, was attended by Indonesia’s Coordinati­ng Minister for Economic Affairs, Darmin Nasution. Two more SheWorkz events are scheduled to take place in Cirebon and Tasikmalay­a, Indonesia later this month.

Hundreds of women will be provided the knowledge, resources and funding to open manufactur­ing microfract­ures, empowering equality and change.

 ??  ?? Zilingo Banswara factory in India.
Zilingo Banswara factory in India.

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