New Identity
Fashion Scholarship Fund has graduated into a new brand identity. While the New York City-based organization was founded in 1937 on the premise of advancing social and business good, it only recently made the decision to revive its longstanding identity.
For many, the “YMA” preceding Fashion Scholarship Fund drew some eyebrows. Enough to warrant a departure from the Young Menswear Association, dropping it from the new FSF logo and swapping previous colored renditions for sleek black-andwhite lettering.
Peter Arnold, executive director of the newly minted Fashion Scholarship Fund
(absent of its limitations by
“Young Menswear Association”) said the new logo is a “cleaner, clearer and more fashionable way to brand ourselves.”
Coming off of its first West Coast talent acquisition in October, Arnold describes a renewed energy for the 38-strong industry leaders comprising its board members and its talent community reigning from 62 partner schools, both public and private.
Much of the momentum is channeled to the FSF annual awards gala this January which will celebrate this year’s honorees: Jennifer Hyman, cofounder and chief executive officer of Rent the Runway, “Fashion Revolutionary of the Year;” Minka Kelly, actor and FashionAble partner, “Social Impact Trailblazer of the Year;” and Jason Rabin, ceo of Centric Brands, “Business Visionary of the Year.”
As the industry evolves so rapidly, FSF wants to ensure its talent pool is able to meet the needs of the industry — across a breadth of disciplines such as design, supply chain, analytics and so forth. Having the right training is crucial.
Another aspect Arnold mentioned is the lack of representation of talent, but said: “our numbers speak to a community of underrepresented.” He hopes to continue bridging opportunity for the underrepresented in not just fashion, but adjacent industries like beauty and retail.
That can take a more literal form. FSF aims to give the same opportunity to those in “farflung” or landlocked universities. “We fly all 215 of them to New York for the gala,” said Arnold. Some 1,400 attendees are expected at the New York Hilton in what Arnold anticipates as a “really powerful, emotional night.”
The FSF’s new web site will be rolled out before the gala, with the first public debut of the new logo, colors and identity also anticipated this January. — KALEY ROSHITSH community and the fashion industry at large.
In addition, Rivet Magazine, a denim-skewed publication from Sourcing Journal, sister publication of WWD, will be partnering with the Denim Room on exclusive coverage and additional content, including the Rivet Awards.
“For 2020, Project has given me the opportunity, from ideation to execution, to work on Denim Room,” Donadi said. “This space is meant to inspire, provoke, disrupt and build a new way of looking at the denim industry, with creativity and a profound sense of responsibility.”
Lizette Chin, men’s president for Project, said Denim Room will feature “premium to advanced to artisanal denim brands. It will be a collaboration of heritage and nextgeneration men’s and dual-gender brands that are pushing the denim world forward through responsibility, creativity and innovation.”
Project will unveil a preview of the Denim Room at the New York show, which takes place
Jan. 19 to 21 at the Jacob K.
Javits Convention Center. The full activation will be showcased at the Las Vegas show, slated for Feb. 5 to 7 at the Mandalay Bay Convention Center.
Donadi has more than 30 years of experience in the apparel and denim industries, working for such brands as Levi Strauss, A|X Armani Exchange and Double RL. He cofounded Atelier & Repairs, a Los Angeles-based firm that upcycles and recreates denim and other textiles and fabrics, in 2015. — JEAN E. PALMIERI
Fabrizio Malverdi, chief executive officer of Brioni, said in a statement that “perfumes are an important expression of a luxury brand.”
“Collaborating with one of the most prestigious luxury men’s wear brands in the world represents a unique opportunity for us to further broaden our perfumes portfolio and our client base in the high-end market, thus generating additional value,” said Roger von der Weid, ceo of Lalique Group.
Brioni has been out of the perfume industry for many years.
Lalique Group’s fragrance portfolio also includes brands such as Lalique Parfums, Jaguar Fragrances, Bentley Fragrances, Parfums Grès and Parfums Samouraï. — JENNIFER WEIL