Naturopathica Opens Third Location on Madison Ave.
The brand’s signature health centers offer wellnessoriented services.
Naturopathica, once a hippie spa shack with a cult following in East Hampton, is becoming a full-fledged brand in the mainstream wellness market and its latest stop is Madison Avenue.
The brand has opened a third location of its signature health centers at 667 Madison Avenue. The space is home to Naturopathica’s wellness-oriented services, including its signature herbal remedy consultations, massage therapy and facials. It will also carry the brand’s full line of clean skin care, and offer alternative therapies such as crystal and energy work, IV therapy and community workshops.
The Madison Avenue location is opening a year after the brand quietly sold a majority stake of its business to GF Capital Private Equity in May 2018. Founder Barbara Close, a wellness guru who opened the brand’s original location on the East End in 1995, is still involved with Naturopathica’s product innovation and education.
The space consists of two levels, each 1,000-square feet, with treatment rooms downstairs, and space for community