WWD Digital Daily

M Missoni

- Alessandra Turra

Margherita Missoni’s commitment to sustainabi­lity continued to influence the M Missoni collection, which was focused on versatile pieces mainly crafted from deadstock fabrics and recycled materials.

Instead of focusing on a specific theme or inspiratio­n, Missoni built another coherent chapter of the relaunch of the M Missoni brand under her creative direction.

The Missoni company’s rich archives remained the main source for patterns, motifs and logo, which the designer mixed and matched, revamped and restyled with her own colorful sensibilit­y.

The brand’s signature knits were rendered in simplified Missoni graphics and were juxtaposed with a new line of jersey pieces, spanning from easy- chic suits to slouchy pants and printed turtleneck­s. Textured sweaters featured combinatio­ns of deadstock and recycled yarns, while archival patterns, such as pixel- like motifs used in the past for scarves, were refreshed and combined to create charming patchwork effects. Paisley and florals were paired on lightweigh­ts dresses with a bohemian vibe, as well as on mannish pajama sets.

Jacquard motifs reproducin­g painterly still life images were rendered on Lurex separates, while bold daisies popped up on maxi cardigans. Celebratin­g her family heritage, Missoni also got inspired by the graphic drawings of her grandfathe­r Ottavio, which she embroidere­d on feather-weight tops and tunic frocks injected with a free- spirited attitude.

The laid- back and joyful spirit of the collection also resulted in the multicolor­ed bags crafted by artisans in Ghana — a new project of Missoni’s longtime partnershi­p with not- forprofit organizati­on OAfrica — as well as in the Venetian slippers enriched with the new M Missoni logo. —

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M Missoni

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