U. S Brands With International Reach Are Winning E- commerce
EShopWorld saw 77 percent growth in order volume in April year- over-year, with apparel, footwear and sporting equipment among key categories for growth.
Amid the coronavirus pandemic, data shows consumers are shopping online for items well beyond necessities.
In fact, eShopWorld found apparel, footwear and sporting equipment to be key categories for year-over-year growth in April. Apparel grew 98.4 percent in order volume, followed by sporting equipment with 96.2 percent growth in order volume, and footwear which saw 60.2 percent growth in order volume. The categories continued to see growth in the first half of May at 118 percent growth, 58.5 percent growth and 106.6 percent growth year-over-year, respectively.
Notably, these eight weeks have seen as much growth in U.S. e-commerce as the last 10 years combined.
According to Thomas Kelly, chief executive officer at eShopWorld, “from 2009 to 2019, the online U.S. only grew from 5 percent to 15 percent, though in eight weeks, it grew to 30 percent.”
Incidentally, many brands have experienced exponential sales during this time.
And according to Kelly, it was the brands that reacted quickly, to properly address international markets during the pandemic that saw the most growth.
Put simply, those companies who were able to offer easy availability through e-commerce were able to effectively and efficiently acquire a larger share of the market with new audiences. In fact, eShopWorld’s brands have found up to 400 percent in growth for brands when they enter international markets.
Notably, the top 10 countries that consumed U.S. brands for April year-over-year, were Israel, Ireland, New Zealand, Canada, United Arab Emirates, Chile, Australia, Belgium, Switzerland and France, ranging from 92 to 178 percent growth in order volume.