New Campaign
Fashion hasn’t slowed down quite yet, but it’s inching toward more see-now-buy-now.
To wit: Miu Miu’s pre-fall collection — shown to the press under embargo last January during couture week in Paris
— is arriving in boutiques and on miumiu.com soon, and a dedicated campaign for it breaks May 27 on the brand’s site and social media channels.
“We are excited to be revealing the collection this way and for audiences to discover, engage with and purchase in real time,” the Italian fashion house said, calling the strategy a new one.
The campaign, shot in January before lockdowns in Europe because of the coronavirus pandemic, saw Miu Miu return to the building at 30 Via Melzi D’Eril, once home to the catwalk shows for Miuccia Prada’s second brand, in recent years unveiled in Paris.
Douglas Irvine photographed the collection, heavy on homespun florals, tartan, ruffles and glittering embellishment, on a cast of young, up-and-coming faces, including actress Esme Creed-Miles and models Malaika Holmen, Kasper Kapica, EZ,
Tang He, Tomiwa Adeshina and Patrycja Piekarska. According to Miu Miu, these women were asked to channel 19th-century literary heroines, both fictional and actual.
It’s become more common in recent years for designer brands to release images of pre-fall collections in tandem with retail deliveries. Miu Miu’s campaign arrives at a time when several high-profile petitions are circulating to better align fashion deliveries with actual seasons and reduce early markdowns. — MILES SOCHA to support our loyal customers in addition to our global network of franchise partners and wholesale accounts.”
Reached for comment Tuesday, Diane von Furstenberg said she’s not ready to discuss changes she’s planning in the U.S. business.
But there’s no question that, like all of her competitors, she’s taking a hard look at her entire retail and wholesale organization to modernize the brand for today’s rapidly changing environment.
In a WARN (Worker Adjustment and Retraining Notification) notice, it was learned that DVF laid off 28 employees on April 24 due to a plant layoff. The company is privately held. — LISA LOCKWOOD
Stacey Bendet of Alice + Olivia and Jonathan Cohen.
The featured students are Samantha D’Iorio of Parsons, Justin Chi of FIT, Max Condon of SCAD, Kyra Buenviaje of RISD and Kenneth Brody McCasland of AAU.
Each graduate was profiled Tuesday on papermag.com and cfda.com, accompanied by images of their work and a highlight reel of their virtual meeting with their design partner.
“Paper has always been dedicated to introducing and empowering the newest names in talent, and fashion is no exception,” said Justin Moran, digital director of Paper. “Under quarantine, fashion students are unable to show their final presentations, so we felt it was crucial to support them right now in a meaningful way. In collaboration with the CFDA and Paper’s own Mickey Boardman, we selected top students across the country and paired them with leading American designers to spotlight the next generation of fashion.”
Sara Kozlowski, CFDA’s director of education and sustainable strategies, added, “The CFDA and Paper share the common value of supporting creativity across the fashion spectrum, including all the students who worked so hard to complete their thesis collections and who are now graduating without the commencement ceremonies and celebrations of their immense accomplishments. The 2020 fashion graduates are future change champions. They are big on creativity and