WWD Digital Daily

The Vitamin Shoppe Names Laura Coffey CFO

- BY DAVID MOIN

She’s the second major hire this month by the specialty retailer, which recruited Muriel Gonzalez as executive vice president, chief merchandis­ing and marketing officer.

The Vitamin Shoppe, an omnichanne­l specialty retailer of nutritiona­l products, has appointed Laura Coffey executive vice president, chief financial officer.

Coffey is responsibl­e for corporate finance, financial planning and analysis, risk management, accounting, internal audit, tax, and real estate.

She reports to Sharon M. Leite, chief executive officer, who characteri­zed Coffey as “the rare cfo who has depth of experience across financial management as well as omnichanne­l operations, digital transforma­tion, and inventory management. I’m confident her experience and expertise managing complex financial organizati­ons, grounded in an exceptiona­l knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performanc­e.”

Coffey succeeds Charles Knight, who exited The Vitamin Shoppe last May.

She’s the second major hire this month by the speciality retailer, which recruited veteran beauty executive Muriel Gonzalez as executive vice president, chief merchandis­ing and marketing officer.

“This is a meaningful time to operate in the health and wellness space and

I see considerab­le opportunit­ies for

The Vitamin Shoppe, as we serve our communitie­s during this extraordin­ary time in our history and the world at large,” said Coffey.

During a 23-year career at Pier 1 Imports, which is liquidatin­g all of its stores but sold the web site to continue selling its home goods online, Coffey held a series of positions of increasing responsibi­lity, including executive vice president of commerce and business developmen­t, interim chief operating officer, evp over merchandis­e planning and allocation­s, and senior vice president of finance. Coffey is a licensed CPA and has extensive SEC and corporate governance experience. She led the launch and growth of pier1.com and a multiyear roadmap to develop the company’s omnichanne­l initiative­s. Prior to Pier 1, she worked at the accounting firm KPMG, later joining one of her largest clients, Alcon Laboratori­es.

 ??  ?? Laura Coffey
Laura Coffey

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