Apparis Turns to The Home For Growth Opportunity

New products include blankets, candles, slippers and pajamas.

Apparis, which is known for its colorful faux fur coats, is breaking into the homeware market with a collection of blankets, slippers, eye masks, headbands, pajamas and candles.

The brand has developed a following for its cruelty-free outerwear. The Apparis outerwear line is available in more than 500 stores in the U.S. and in 20 countries. It recently expanded to include vegan leather, vegan knitwear and accessories.

The premise behind the new home line began with one faux fur blanket that