WWD Digital Daily

The Secret Garden

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Kering’s headquarte­rs in Paris, located on the tranquil grounds of a former hospital, are used to welcoming works of art from the collection of the group’s founder, François Pinault. Now they are also providing a temporary home for a major group of sculptures that is about to go under the hammer at Christie’s.

The exceptiona­l array of works by the likes of Alexander Calder, Eduardo Chillida, Fernand Léger, Joan Miró, Auguste Rodin and Niki de Saint-Phalle can be viewed by appointmen­t from Thursday until Oct. 22, the day of the auction. Pinault owns Christie’s through his holding company, Groupe Artémis.

The 41 sculptures were formerly housed in the garden of art dealer and collector Paul Haim at La Petite Escalère, the farm in the Basque region of

France where he lived with his wife, the photograph­er and painter Jeannette Leroy. The estate has been in the care of his daughter, Dominique Haim, since he died in 2006.

“Rediscover­ing the works of art in this setting has made me view the collection in a completely new light. Our garden was never open to the public, and each piece of art blended in completely with the surroundin­g nature,” Dominique, looking visibly moved, told a small group of journalist­s on Wednesday.

“I think my father never intended for it to become a collection. Almost all the works have a history or a specific connection to my father, because they were gifts or works that artists made specifical­ly for the garden, like this mosaic by

Zao Wou-Ki,” she said, gesturing toward a panel that stretches almost 25 feet wide.

Haim explained that she decided to disperse the collection because climate change and the expansion of the nearby city of Bayonne had caused the levels of the Adour river to rise, increasing the risk of flooding over the last decade. In the process, she realized the collected works were relics of another era.

“Neither my father nor I realized the power of this collection. It represents a certain period and a way of collecting that I think no longer exist,” added Haim, who briefly ran her own art gallery in New York City.

“My father would never acquire a work of art, even if he intended to resell it, without being comfortabl­e with the idea of keeping it himself. I think that neither collectors, nor art merchants, have that relationsh­ip with art today. Major works have become speculativ­e. You buy them in the hope that they will be worth more in 10 years’ time, and the art market and big galleries are like tanks. It’s business before anything else,” she mused.

Speaking of business, the sale — titled “The Secret Garden of Paul Haim” — is expected to net between 11 million euros and 16 million euros, according to Christie’s vice president PierreEmma­nuel Martin-Vivier. The star lot is “The Caress of a Bird,” Miró’s totem-like sculpture from 1967, which is valued at between four million euros and six million euros.

It was originally an edition of three, one of which can be found at the Maeght Foundation and another at the Miró Foundation. Miró agreed to make an additional artist’s proof for Paul Haim. The magic of its original setting has been immortaliz­ed in a book, titled “La Petite Escalère,” published by Éditions Norma. — JOELLE DIDERICH

The app was Sargeant’s idea, who as an Australian, “kept getting frustrated by Fahrenheit, I didn’t know what it meant and had to go back to Celsius. The idea was to translate the weather into something meaningful.”

Slowey added that, “We wanted to take the fear factor out of fashion and de-weaponize it to make it a realistic app. It’s a one-stop shop, not just about what to wear in the morning, but how to make your relationsh­ip with your closet less stressful. We are aware that a normal person wears a pair of pants two or three times a week, so we have planned the app to reflect that.” These functions are available for men’s and women’s clothing.

Developed over the last 18 months, the app took on a larger format, with the aim of providing users a daily hub to check first thing each morning. “We have beauty tips, aggregated news to know, mantras, a meditation site. It’s like if you were in a cab [watching taxi TV] and we give you all the things you want to know,” Slowey said.

Much like Wear, the popular Japanese fashion social media app, Latitude also has a function where users can share their own outfits and guide others on the elements of style.

Latitude has launched with a range of brands in its recommenda­tions including

Athleta, Dries Van Noten, Canada Goose, Brock Collection and Ganni — a mix intended to speak to today’s more casual circumstan­ces. No brands have been signed as partners, but Slowey and Sargeant said they are interested in exploring investment opportunit­ies and affiliate marketing programs as the app’s user base develops.

— MISTY WHITE SIDELL

Ball, 19, was born in California and played profession­ally for the Illawarra Hawks in the Australian National Basketball League. He has also played profession­ally for Lithuania’s Prienai team. The point guard is expected to be among the top three picks in this year’s NBA draft.

“LaMelo’s physical gifts and dynamic play on the court, as well as his unique sense of personal style, make him a natural fit for Puma,” said Adam Petrick, global director of brand and marketing for the brand. “We are thrilled to add him to our roster of talented athletes and at just 19 years old, we can’t wait to see his impact on the broader culture surroundin­g basketball.”

The partnershi­p will include product as well: a Puma x LaMelo Ball T-shirt and hoodie will be released on Nov. 18, the day of the NBA draft.

“I am really excited to be joining the Puma family,” Ball said. “I believe the brand is the perfect partner for me because Puma will allow me to just be myself. I want to be 100 percent authentic whether that’s playing basketball or showing off my personal style and that’s what I want to do with Puma.

“I don’t know what normal is. I personally chose a different path to achieve my success because that defines who I am,” he added. “I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be oneof-one. That’s the message I want to share in my upcoming projects with Puma.”

The ambassador­ship will also include Puma and Ball working together on various programs to encourage youth to stay active through basketball skill camps, equipment and clothing donations, court refurbishm­ents and more.

Other Puma sponsored athletes in the basketball arena include DeMarcus Cousins of the Golden State Warriors, Kevin Knox of the New York Knicks and Skylar Diggins-Smith of the Dallas Wings. — JEAN E. PALMIERI

 ??  ?? Inside the Latitude fashion weather app.
Inside the Latitude fashion weather app.

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