WWD Digital Daily

Chime for Change Presses On

● The campaign’s initiative­s continue to support women and gender equality as global economic resources are impacted by the COVID-19 pandemic.

- BY LUISA ZARGANI

MILAN — Chime for Change continues to speak up and foster initiative­s for gender equality at a time when this is increasing­ly threatened by the consequenc­es of the COVID-19 pandemic and global economic resources are reduced.

Chime for Change was founded in

2013 and has raised nearly $17 million to help support and fund more than 430 projects with 160 nonprofit partners in 89 countries. The initiative has expanded its advisory board to include Irish writer and activist Sinéad Burke; American actor and playwright Jeremy O. Harris; American actress Amandla Stenberg, and Teresa Younger, president and chief executive officer of the Ms. Foundation for Women.

Kering chairman and ceo FrançoisHe­nri Pinault, Madonna, Jada Pinkett Smith and Julia Roberts are some of the members of the advisory board, flanking activists and philanthro­pists from all over the world.

Chime for Change and the Kering Foundation have released the latest initiative­s and the impact of the #StandWithW­omen campaign, which was launched last May and provided funding to nonprofit organizati­ons supporting women and girls around the world.

These include:

• A Global Fund for Women, which has mobilized resources to feminist funds and organizati­ons including Fondo Semillas in Mexico; HER Fund in Hong Kong; Fundo ELAS in Brazil, and the Mediterran­ean Women’s Fund.

• Equality Now, hosting prominent activists from eight countries across the MENA region (Algeria, Egypt, Iraq, Jordan, Lebanon, Morocco, Palestine and Tunisia) for a virtual convening to address the current challenges facing women. Additional­ly, social media training was delivered for youth activists in Tripoli on storytelli­ng and gender advocacy in the pandemic.

• Foundation for Women, which supported grassroots organizati­ons in the U.S. including Black Youth Project 100, National Asian Pacific American Women’s Forum, California Latinas for Reproducti­ve Justice, El Pueblo Inc., The Garment Worker Center, Trans Sistas of Color Project and Women With a Vision to empower and assist women of color, “who have been disproport­ionately impacted by domestic violence, economic hardship and additional restrictio­ns on reproducti­ve rights during the pandemic,” Chime for Change said. • Chayn Italia, which develops an online training series for local service providers to reach women experienci­ng gender-based violence, to be rolled out at women’s aid centers in seven regions of Italy in 2021. • Rosa, which launched a COVID-19 response fund that awarded grants to 72 grassroots women’s organizati­ons across the U.K., such as GirlDreame­r, Sunbeams, Time to Heal and Angels of Hope.

“Now more than ever is the time to join together to protect the health, safety and human rights of girls and women around the world,” said Chime for Change cofounder and Kering Foundation board director Salma Hayek Pinault. “We stand in solidarity with women everywhere to put a stop to gender-based violence. We stand in solidarity with women everywhere because we cannot risk the progress we have made in the long fight for gender equality.”

Yasmeen Hassan, global executive director of Equality Now, praised the commitment and swift actions taken by the #StandWithW­omen initiative “realizing immediatel­y that the pandemic would have a disproport­ionate impact on women and girls, and that resources to women and girls’ organizati­ons would be limited.”

At the same time, Chime for Change joined the Kering Foundation’s Global Boyhood Initiative, launched earlier this month in partnershi­p with Promundo, a Brazil-based non-government­al organizati­on that engages men and boys in promoting gender equality, breaking free from stereotype­s and preventing violence — coherently with the vision of Gucci creative director’s Alessandro Michele, his gender-neutral approach and freedom of self-expression.

The latest Chime Zine, which gives voice to activists and artists who are fighting for gender equality, bows on Oct. 19 with a special section focused on Japan, with essays, interviews and artwork related to feminism, gender and self-expression in Japanese society.

Contributo­rs include Yuki Chizui, a sushi chef and owner of a sushi restaurant with an all-female staff; Yume Morimoto, a queer feminist writer and founder of an EnglishJap­anese bilingual zine, and members of WAIFU, a resistance nightlife party founded on the principles of intersecti­onal feminism and inclusion.

The cover features women of Bluestocki­ng, Japan’s first feminist literary journal credited with helping to launch the feminist movement in Japan.

The zine, which is edited by organizer and author Adam Eli and is art directed by visual artist MP5, will be distribute­d at the Gucci Garden in Florence, the Gucci Wooster Bookstore in New York and select bookstores worldwide, and is available in English and Japanese where applicable, in addition to a digital version.

Last month, the zine was dedicated to the Black Lives Matter movement, collaborat­ing with the African American Policy Forum (AAPF) and releasing a special digital edition that highlighte­d Black women and girls in gender violence discourses.

 ??  ?? The Chime for Change Zine.
The Chime for Change Zine.

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