WWD Digital Daily

P& G’s Grooming Business Sees an Uptick

● The segment is now trying to serve those who shave, but also those who don’t.


The dominance of Procter & Gamble’s grooming business has been thrown into question in recent years due to the influx of direct-to-consumer shaving brands

— but the business is showing signs of a rebound.

For the quarter ended Sept. 30, the grooming segment posted a 5 percent net sales gain to $1.6 billion. Appliance sales were up more than 30 percent “due to innovation, increased demand for dry shaving and styling products and increased pricing,” P&G said in a statement.

Jon Moeller, P&G’s chief financial officer, said the uptick was driven by appliances and “serving men and women in a more holistic way” — meaning providing products for people who want to shave, as well as those who do not, with products like hair trimmers and beard wax and conditione­r. Moeller called out Gillette

Skin Guard, which is meant for men with sensitive skin as one example, and King C. Gillette, a line meant for men who maintain facial hair, as another.

“We like this business. It is growing, it’s very profitable, highly cash-generative and something we’ll be investing behind,” Moeller said on the company’s Tuesday earnings call.

Overall, P&G’s sales gained 9 percent in the quarter, to $19.3 billion, with a net earnings increase of 19 percent to $4.3 billion. All segments posted gains.

Beauty saw a 7 percent year-over-year lift to almost $3.8 billion, with sales driven by skin care and “personal cleansing,” the company said. In North America, sales were propelled by the launch of Safeguard hand soap and innovation­s at Olay. Personal cleansing was up 30 percent with doubledigi­t growth in every region. Hair product sales also increased due to demand in

North America, China and Latin America.

 ??  ?? King C. Gillette, the new premium grooming collection from P&G.
King C. Gillette, the new premium grooming collection from P&G.

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