WWD Digital Daily

Beauty Break

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Alessandro Dell’Acqua’s No. 21 advanced contempora­ry label is entering the world of beauty and healthy food with a new retail project.

On Nov. 4, the Milan-based brand will inaugurate its first

Garage Ventuno pop-up store at Osaka department store Hankyu Umeda. Named after No. 21’s showroom and event space in Milan, the Garage Ventuno temporary shop was designed by architect Hannes Peer, who reproduced the same black facade defining the No. 21 flagship in Tokyo’s luxury Omotesando district. The unit will carry a range of accessible products, crafted with sustainabl­e practices and materials and showing the brand’s signature nude and black hues.

Along with a selection of bags and reusable bottles developed in collaborat­ion with Italian company 24Bottles, the opening of the temporary shop will mark the debut of No. 21’s first beauty line, created in collaborat­ion with Japanese celebrity makeup artist Ayako. It includes two ranges, named The Nude Collection and The Black Collection, both featuring a selection of lipsticks, eyeshadows, eyeliners, nail polishes, as well as face masks.

“I immediatel­y had a good synergy with Ayako. She understood right off what

I had in mind,” Dell’Acqua said. “I loved the way she translated No. 21 mainstays into cosmetics, focusing on black and nude nuances.”

For this new traveling retail project, the designer also teamed up with Mayumi Nishimura, Madonna’s former personal chef and macrobioti­cs coach, who created a range of vegan energy bars.

The Garage Ventuno temporary store in Osaka will be open until mid-February. — ALESSANDRA TURRA

The collaborat­ion will bring the sensibilit­ies of the much-watched socialite — Sun has just under a million fans on Instagram — to a wider, global audience.

The collaborat­ion consists of five pieces in total — three earring styles in a stud, drop and chandelier, and two necklaces — and is priced from $270 to $430.

Sun described her designs as “uplifting, glamorous and sparkly, and really what we need really now,” although they were not quite what she had envisioned at the start of the year when she began brainstorm­ing.

The rhinestone-based designs and fringe detailing are by no means quiet but became more subdued after COVID-19.

“I was planning to have a collection with big statements with pearls and crystals and then we got this pandemic and everyone’s home and no parties,” she said.

Sun launched her jewelry line, which carries both fashion and fine items, in 2016, catering to a “free-spirited and travelobse­ssed girl,” she said.

However, while travel is on pause, Sun said she had been turning to historical sources for inspiratio­n.

“A lot of antique pieces, the prongs and details and material they use are very different from the jewelry we see right now, so I do read a lot of antique jewelry books and get a lot of inspiratio­n from there.”

Around half of the brand’s sales go to Taiwan — where her family is known for its business dealings ranging from financial brokerages to the high-end mall Breeze Center — but Singapore, Mainland China, and Canada are key markets, too.

The brand entered the U.S. in September last year. Plans to accelerate in that market and Europe have been put on hold due to COVID-19, but Sun said, “I would love people to see my designs and love my stuff, and

 ??  ?? No. 21 beauty line by Ayako
No. 21 beauty line by Ayako

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