WWD Digital Daily

For Charity


experience for his fans, including the widest assortment of his officially licensed items ever offered.” — JEAN E. PALMIERI

Tommy Hilfiger, which is owned by PVH Corp., is hosting a charity auction for 24 T-shirts digitally created by friends of the brand using innovative 3-D design tools. All proceeds are being donated to the

World Wildlife Fund’s water stewardshi­p program. The auction on catawiki.com will begin Oct. 23 and run for 10 days.

The 3-D activation is part of the brand’s wider Moving Forward Together initiative.

Each of the participan­ts come from a diverse range of background­s within the worlds of fashion, music, arts, entertainm­ent and sports.

The list of ambassador­s who are participat­ing includes Paolo Stella, Haifa Beseisso, Pietro Boselli, Kendall Harrison, Dilone, Michaela DePrince, Jasmine Sanders and Geron McKinley.

Sanders, for example, designed a boxy T-shirt with the message, “Only love can truly save the world” on the back, while Dione designed a T-shirt featuring the powerful BLM lettering across the back.

To learn how to use the

3-D design software, each collaborat­or received a one-onone virtual training session with the Stitch Design Lab.

Stitch is part of PVH’s innovation incubator, dedicated to making 3- D design scalable. A selection of the co- creators took part in a YouTube series which launched Wednesday on the Tommy Hilfiger YouTube channels, where they narrate the 3- D design process leading up to the charitable auction. — LISA LOCKWOOD

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