WWD Digital Daily

Tom For Sale


Ever wanted to own a piece of Tom Brady? Well, Fanatics will give you that chance.

The largest seller of officially licensed sports merchandis­e and memorabili­a has signed an exclusive, long-term deal with the six-time Super Bowl champion quarterbac­k to join its roster of athletes in Fanatics Authentic, its memorabili­a and collectibl­es division.

Under the terms of the deal, Fanatics will become the sole distributo­r of Brady’s full assortment of autographs, collectibl­es and memorabili­a. It will also feature a significan­tly expanded collection of Buccaneers products, including footballs, helmets and jerseys. Brady, who had played his whole career with the New England Patriots, joined the Tampa

Bay Buccaneers this season. Fanatics said that as part of the deal it will also offer a selection of special items, including a select number of game-used items, from Brady’s first season in Tampa Bay.

“Fanatics is a brand synonymous with authentici­ty, in both the merchandis­e they provide and the timeless memories they create that go well beyond a jersey or a football,” Brady said. “Michael Rubin and Fanatics have been great partners throughout the All In Challenge, and I’m proud to be aligned with a company that is creating these types of genuine connection­s for people all over the world.”

Rubin, Fanatics’ founder and executive chairman, had cofounded the digital fundraiser, the All In Challenge, during the pandemic to feed the needy and support COVID-19 relief. The initiative has raised nearly $60 million and has been embraced by everyone from Ariana Grande to Tiger Woods.

Brady has consistent­ly been among the top-selling memorabili­a and merchandis­e athletes across the Fanatics’ network. He was also an integral member of the All In Challenge, where several hundred celebritie­s offered up items or experience­s to be auctioned off for the cause. Brady donated game-used items from his first game in Tampa Bay and a future VIP home game package that fetched $800,000.

“Quite simply, Tom Brady is one of the greatest athletes the sports world has ever seen, and it’s an honor to welcome him to the Fanatics team,” said Fanatics executive vice president Victor Shaffer. “His worldwide popularity has skyrockete­d throughout the years, and he has built an incredibly loyal fan base that is now expanding in his latest move to Tampa Bay. We look forward to creating an amazing shopping

 ??  ?? A 3-D-designed T-shirt by Dilone for the charity auction.
A 3-D-designed T-shirt by Dilone for the charity auction.
 ??  ?? Rick Owens and Michèle Lamy
Rick Owens and Michèle Lamy
 ??  ?? Tom Brady will now sell his memorabili­a
through Fanatics.
Tom Brady will now sell his memorabili­a through Fanatics.

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