Prada Brainiacs

It eventually happened: As teased by Miuccia Prada ahead of her fall 2020 fashion show in February, Fondazione Prada is mounting a three-year program of exhibitions, conferences, talks and editorial activities dedicated to neuroscience.

Called “Human Brains,” the multidisciplinary project kicking off next month is centered on the so-called brain studies that are part of neuroscience research.

“In the 25 years of activity of Fondazione Prada I’ve always wanted to work on matters that are relevant for contemporary culture,” said Prada. “This project on neuroscience is probably the most important so far. For an institution like Fondazione Prada, which was born out of an interest for the visual arts, tackling science is a challenge, as it will have to give voice and shape to the researchers’ ideas,” she added.

“The dialogue shaping up with ‘Human Brains’ underlines the importance of collaboration in giving value and spreading disciplines and researches that are fundamental for the present times,” Prada noted.

Fondazione Prada said throughout history, science and culture have been in a constant dialogue with each other. To this end, the project will explore the human brain’s structural, functional and biochemical articulations flanked by research on social and human studies.

The subject will be analyzed through different lenses including neurobiology, philosophy, psychology, as well as linguistics, robotics and artificial intelligence.