WWD Digital Daily

LVMH Marks Annual Apprentice Program Online, With Workshop Visits

- BY MIMOSA SPENCER

The luxury group’s Institut des Métiers d’Excellence has bulked up online training.

PARIS — Adapting to the times — and marking its commitment to vocational training in European luxury craftsmans­hip — LVMH Moët Hennessy Louis Vuitton moved its annual ceremony for trainees of its Institut des Métiers d’Excellence program online, complement­ing the event with small gatherings in workshops in Paris.

Kicking off the seventh school year, Chantal Gaemperle, who heads the group’s human resources activities and founded the program, applauded the engagement of students, and noted support from organizers.

“You were able to count on the unfailing support of the the teams of the IME, the maisons of the group and the 21 partner schools,” she said, speaking through a Zoom meeting. LVMH counts 18 companyrun training schools.

“It’s an entire ecosystem offering responsibi­lity, unity and solidarity, that is by your side to allow you to continue to learn from the best and acquire the unique skills that are so precious to our maisons,” added Gaemperle.

Last year’s ceremony brought together 300 people for a photo shoot, and featured LVMH chairman and chief executive officer Bernard Arnault, who declared “we are all artisans at LVMH.”

These days, the coronaviru­s pandemic has highlighte­d the relevance of such programs, noted Gaemperle, who lauded work by apprentice­s in couture making masks and the role of technology students who helped professors move their classes online.

“IME is a community of 900 apprentice­s, more than half have found work in our various activities,” she said.

“To those who haven’t found a contract, in this difficult context, I would like to say this: we are convinced of your value and your potential and you can count on the IME to accompany you,” said Gaemperle.

The program, which counts apprentice­s in France, Switzerlan­d, Italy and Spain, covers dozens of crafts and creative profession­s and includes retail training.

LVMH has also partnered with local authoritie­s in cities with limited resources, and hosts a vocational fair every year in Clichy-sous-Bois, a Paris suburb.

The online event featured executives and trainees at Tag Heuer in Switzerlan­d, who explained how they set up new training sessions online as well as a laboratory center of research and developmen­t for the group’s cosmetics activity.

Participan­ts outlined the challenges of training during lockdown period, explaining how they drew up projects that were compatible with the constraint­s.

Complement­ing the online meeting, LVMH held small gatherings at the Dior and Chaumet workshops in Paris.

“We are lucky to be able to work with our hands,” noted an apprentice in the Chaumet workshop, which overlooks the Place Vendôme. He explained the difference­s of working with gold and platinum — platinum is more challengin­g to manipulate — and noted that he often gets questioned about the challenge of working with valuable stones.

“As artisans, we’re more focused on the work,” he explained.

 ??  ?? Benoit Verhulle, head of the Chaumet workshop, with jewelry apprentice Noémie Auzet.
Benoit Verhulle, head of the Chaumet workshop, with jewelry apprentice Noémie Auzet.

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