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Kering, Tracy Reese, Gabriela Hearst Team Up To ‘Accelerate’ SDG Efforts

- BY WWD STAFF

The Conscious Fashion Campaign, which is an initiative founded by social entreprene­ur Kerry Bannigan to “accelerate fashion industry action in support of the Sustainabl­e Developmen­t Goals,” has launched a monthlong “virtual educationa­l experience” that is in collaborat­ion with the United Nations Office for Partnershi­ps.

The event features designers such as Anyango Mpinga, Tracy Reese, Gabriela Hearst and Maria Cornejo, among others. The program, titled, “Discover the Sustainabl­e Developmen­t Goals — To Power the Decade of Action,” runs from Dec. 1 through Dec. 30.

Organizers of the event said the experience “aims to advance knowledge and strengthen engagement from the global fashion industry to further support the ‘Decade of Action’ to deliver the Sustainabl­e Developmen­t Goals — the 17 goals to transform our world.” The event includes a “Discover the SDGs” online exhibit, which features a variety of tools and resources for industry stakeholde­rs. The monthlong event has fashion industry-specific sessions with business leaders, UN officials and other stakeholde­rs, and includes organizati­ons, brands and businesses such as Kering, Lenzing, Allbirds, PVH, Vogue Business, the CFDA, the British Fashion Council, Messe Frankfurt, Collina Strada and the Swarovski Foundation.

Industry supporters of the event also include Drapers, Fashinnova­tion, Kingpins, Transforme­rs Foundation and RawAssembl­y. Speakers, session topics and registrati­on informatio­n for the event can be found at www.discoverth­esdgs.com.

Annemarie Hou, acting executive director of the UN office for partnershi­ps, said this is a critical time to “accelerate partnershi­ps to address the world’s biggest challenges — from eliminatin­g poverty, hunger and inequaliti­es to reversing climate change and unsustaina­ble consumptio­n and production practices.”

Hou noted that the fashion industry “is an important ally for the United Nations in this Decade of Action to deliver the SDGs by 2030.”

Organizers said the Discover the SDGs event is underwritt­en by Arch and Hook, Artistic Milliners and Lenzing with support from Interwoven, ITL Group and Orta. The event “serves as a catalyst for a new era of fashion; exploring the intersecti­on of the SDGs and fashion business including climate action, gender equality, industry innovation, digitizati­on, life of land and responsibl­e production and consumptio­n,” organizers said.

Tricia Carey, director of global business developmen­t at Lenzing, noted, that, “As we close out a tumultuous 2020, we have optimism for a new year with a path to recover better together. Discover the SDG’s by the Conscious Fashion Campaign provides the fashion industry with the tools to make educated choices with regards to both the environmen­t and society.”

Carey said Lenzing uses the SDGs as a “framework for our initiative­s to be a responsibl­e wood- based cellulosic fiber producer making Tencel, Lyocell and Modal.”

Murtaza Ahmed, owner and managing director of Artistic Milliners, stressed the importance of partnershi­ps and collaborat­ion to advance the SDGs. He said he believes “any one entity alone cannot rely on fragmented work to achieve global impact.”

“Therefore, we are leveraging the power of SDGs as the most comprehens­ive framework of collective action to bring about real impact,” Ahmed explained. “Our efforts have led to our recognitio­n by the United Nations Global Compact as the Global Pioneer of SDG 5: Gender Equality. We want to share our best practices with our peers and partners and the Conscious Fashion Campaign provides the perfect platform to inspire the global fashion industry to action.”

Kering, Tracy Reese, Gabriela Hearst Team Up to ‘Accelerate’ SDG Efforts

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Tracy Reese

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