WWD Digital Daily

Morphe Move

-

Morphe 2 has launched skin care.

Morphe’s sub-brand was first introduced this summer, partnering with TikTok sisters Charli and Dixie D’Amelio to unveil its makeup line.

The cosmetics collection focused on skin, offering lightweigh­t face coverage with tints and multiuse lip, cheek and eye products using gloss, oil and shimmer. Like the makeup line, Morphe 2 skin-care products are vegan, cruelty-free and priced under $25 each. Available inside Morphe stores on Dec. 29 and at morphe.com on Jan. 5, the brand offers a gel cleanser, moisturize­r, face mist, face mask and lip mask.

Morphe has been partnering with social media influencer­s like singer Madison Beer for years as part of its marketing strategy to target younger consumers. With Morphe 2, which is specifical­ly focused on Gen Z, the company has been growing its following. The brand currently has 10.8 million followers on Instagram, 1.1. million on Twitter and 990,000 on TikTok. — RYMA CHIKHOUNE designers, and earlier this year drove the launch of The Innovators program, which offers young designers a package of practical support including mentorship, preferenti­al business terms and global marketing.

She has also expanded the retailer’s categories and edits to include homeware and lifestyle, holidays and fine jewelry.

In her new role, Kingham

“will define and lead the fashion point of view for Matchesfas­hion to inspire deeper relationsh­ips with the world’s most discerning luxury customers,” the company said.

Kingham added:

“Throughout 2020 we have seen how our customers’ lifestyles have adapted to a changing world. As we move into 2021, I am looking forward to evolving Matchesfas­hion’s propositio­n, and continuing to showcase an innovative curation of designer talent.”

Kingham will report to Elizabeth von der Goltz, who has been named chief commercial officer, and who joins the company in February, from Net-aporter. — SAMANTHA CONTI

— Christian Porter, Hermy Mesidor, Cortney Mays, Yusuf Lewis, and Dawud Crayton — will each receive a bespoke Huntsman suit and a $10,000 award to use for their postgradua­te careers.

Dr. David A. Thomas, president of Morehouse, along with Ebs Burnough, vice chairman of the board of Sundance Institute and ex-White House deputy social secretary, and his husband, hedge fund founder and Huntsman owner Pierre Lagrange, conceived of the scholarshi­p program as a way to nurture America’s next generation of African American business leaders.

The Atlanta-based school is a historical­ly Black men’s liberal arts college and its ethos centers around what it calls Six Wells: well-dressed, well-spoken, well-traveled, well-balanced, well-read, and well-written. This mission resonated with the famed London-based tailor, which has dressed royalty, celebritie­s, politician­s and well-heeled men since its founding in 1849.

According to the college, it shares Huntsman’s view that “wearing a well-tailored suit is about more than just a garment — it’s about empowermen­t, confidence, individual­ity, and what you feel capable of while wearing it.” — JEAN E. PALMIERI

 ??  ?? Morphe 2 skin care showcases five products, including face and lip masks.
Morphe 2 skin care showcases five products, including face and lip masks.

Newspapers in English

Newspapers from United States