Timberland Taps Susie Mulder As Global Brand President
She had been chief executive officer of Nic + Zoe since 2012.
VF Corp. has appointed Susie Mulder global brand president of Timberland. She will also serve on VF’s executive leadership team.
She begins her role on April 5 and reports to Steve Rendle, chairman, president and chief executive officer of VF.
Mulder will be responsible for driving the Timberland brand’s core strategic priorities related to product diversification across footwear and apparel, as well as a consumer-led retail-centric, digital-first approach. She is also expected to build on the brand’s eco-innovation franchises while continuing to grow the Timberland PRO business.
Most recently, Mulder was with women’s clothing brand Nic + Zoe, where she was CEO since April 2012. During her tenure, she guided the Boston-based Nic + Zoe’s revenue growth through expansion into new points of distribution in the U.S. and internationally, and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.
Earlier, she was a partner at global management consulting firm McKinsey & Co., where she worked for 15 years.
“We conducted a very thoughtful and extensive search to find the ideal person to lead our iconic Timberland brand globally, and we found that person in Susie,” said Rendle. “She brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people