Blogger, Influencer Caitlin Covington Launches Collection With Pink Lily
The collaboration focuses on feminine, fun and vacation styles.
Caitlin Covington, a Winston-Salem, N.C.-based lifestyle blogger known for her aspirational fashion and travel content, will launch an apparel collection today with Pink Lily, one of the fastest growing online retailers in the U.S.
The collection, which features dresses, swim, separates, scarves and belts, is designed with travel in mind. Every piece retails for less than $100.
“Every year I go on at least one big trip in the spring and the reaction from my fans and followers has always been that they love my outfits, but can’t necessarily afford the price point of some of the designers that I feature on my blog,” said Covington, whose blog Southern Curls and Pearls gets 200,000 unique views a month, and 500,000 to more than one million monthly page views. She also has 1.3 million Instagram followers at @cmcoving.
“My goal with this collaboration was to create something for everyone at an affordable price point. Especially right now with so much happening in the world, it shouldn’t cost a fortune to look and to feel great about your outfit. Pink Lily has been the perfect partner for me. I love that they are female-founded, family-run and operated, and have just been amazed to watch their growth,” added Covington.
Pink Lily was founded in 2014 in Bowling Green, Ky., with the idea of community and supporting other women.
Tori Gerbig, chief executive officer and founder of Pink Lily, praised the “power of Caitlin’s influence, reach and engagement” and said she was certain “her community and the over two million women who shop Pink Lily” will be attracted to the collection.
Asked how they got together, Covington explained, “I have always dreamed of having my own collection, and I specifically wanted to do vacation wear because my travel photos always get the highest engagement, likes and comments.” She said she was introduced to Gerbig through Digital Brand Products, the product development arm of Digital Brand Architects, which suggested Pink Lily.
“I have collaborated with them several