SuperHailey
Known for her cool streetwear outfits and often seen sporting Superga’s signature cotton canvas sneakers herself,
Hailey Bieber has been named global ambassador for the Italian footwear brand, WWD has learned.
Making her debut as ambassador, a fresh-faced Bieber appears in Superga’s spring 2021 ad campaign in a range of portraits depicting the model sitting on a stool, casually sitting on the floor and dancing on a New York rooftop.
“Superga is synonymous with Italy so when I was asked to become the brand’s new ambassador, I immediately thought about how it’s one of my favorite countries — I spent a part of my honeymoon there,” said Bieber, who tied the knot with Justin Bieber in 2018.
“I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style,” Bieber said.
Assembling an all-female team, Superga tapped photographer Stevie Dance to portray Bieber in a New York studio. New York- based stylist and fashion editor Gabriella Karefa- Johnson conceived a laid- back look for Bieber, clad in pristine white shirts accessorized with gold jewelry and denim pants with demure tank tops.
The company noted that Bieber — also an environmental activist — was the ideal choice to embody the brand’s shoes, crafted from cotton, rubber and aluminum. Superga has also recently introduced the Organic Collection, a redux of signature styles crafted from eco-friendly materials including organic cotton, hemp, recycled rubber and cork.
— MARTINO CARRERA
Emme, 57, wears several hats as a plus- size model, social reformer, media personality, spokesperson, creative director and author of five books. She is a worldwide influencer for positive body image and self- esteem.
Selected twice as one of People magazine’s “50 Most Beautiful People,” ( she was the first full-figured model to receive this honor in 1994, and again in 1999) and named by O, The Oprah Magazine as the “Godmother of the full-figured industry,” Emme was the first celebrity to speak before a Congressional subcommittee to increase public awareness of eating and body image disorders. She is also the founder of “Fashion Without Limits,” an inclusive design initiative at Syracuse University that teaches future fashion designers to design for all sizes.
“Emme is globally recognized as a leading voice for women’s empowerment and positive body image,” said Elizabeth
S. Marcuse, president of LIM College. “She’s transcended the definition of supermodel, becoming a true role model in moving the fashion business toward greater inclusivity and body positivity. Our 2021 graduates represent fashion’s future, and I am confident Emme will motivate and inspire them as they blaze impactful trails of their own.”
LIM College, based in New York, educates students for success in the global business of fashion and its related industries. — LISA LOCKWOOD the masculine wardrobe and mixed with elements inspired by school uniforms, prints evoking faraway planets and the sky at night and floral prints and embroideries referencing Russian folk art. With a nod to sustainable fashion, the collection includes a series of numbered, mainly denim pieces upcycled from the designer’s archives.
Simoëns shuttered his women’s line after five years in 2015 and parted ways with LVMH Moët Hennessy Louis Vuitton, which had invested in his label. During that time, his sexy, graphic dresses garnered a strong following among the celebrity set, and he showed either on the ready-to-wear or couture calendar in Paris, depending on the season. In June 2016, he created urban men’s label MX Paris, which last presented for spring 2020. He was also artistic director for Azzaro between 2017 and 2019, and subsequently designed for Paule Ka for a single season.
— ALEX WYNNE