WWD Digital Daily

Alibaba Fined $ 2.78B for Monopolist­ic Behaviors in China

● It’s one of the largest penalties Chinese regulators have ever issued.

- BY TIANWEI ZHANG AND TIFFANY AP

SHANGHAI — Alibaba, China’s biggest e-commerce operator, was fined 18.23 billion renminbi, or $2.78 billion, by China’s State Administra­tion for Market Regulation for monopolist­ic behaviors, China’s state media said Saturday morning, and has been ordered to

“stop its illegal conduct.”

The penalty was calculated by deducting 4 percent of the group’s 2019 revenues, which totaled 455.712 billion renminbi.

It is one of the largest penalties Chinese regulators have ever issued, exceeding the $975 million antitrust penalty that the Chinese government imposed on American chipmaker Qualcomm in 2015.

China’s State Administra­tion for

Market Regulation found that since 2015, Alibaba Group has abused its dominant position by imposing “pick one over two” requiremen­ts on merchants on its platforms, which includes Tmall. According to its investigat­ion, Alibaba prohibits merchants from opening stores or participat­ing in promotiona­l activities on other competing platforms, and adopts incentives, penalties and using technologi­cal means such as big data and algorithms to ensure its leading position in the market.

The report stated that Alibaba “excluded and restricted competitio­n in the market of online retail platform services in

China, hindered the free flow of goods and services and resource elements, affected the innovative developmen­t of the platform economy, infringed on the legitimate rights and interests of merchants in the platform, and harmed the interests of consumers.”

In years past, JD.com, a rival of Alibaba, complained of anticompet­itive behavior and said brands had been pressured off of their platform by the larger firm.

Authoritie­s have demanded that Alibaba rectify the company’s practices and submit a self- examinatio­n compliance report to the State Administra­tion for Market Regulation for three consecutiv­e years.

In a letter posted to its website, Alibaba responded, “We accept the penalty with sincerity and will ensure our compliance with determinat­ion. To serve our responsibi­lity to society, we will operate in accordance with the law with utmost diligence, continue to strengthen our compliance systems and build on growth through innovation.”

The firm also addressed the larger and growing trend of scrutiny around China’s tech companies.

“Today, internet platform economies have entered an entirely new phase. They are an integral part of people’s everyday life and affect all dimensions of the broader economy,” Alibaba said. “It is not lost on us that today’s society has new expectatio­ns for platform companies, as we must assume more responsibi­lities as part of the nation’s economic and social developmen­t. At the same time, we are cognizant that the value of platforms comes from helping participan­ts to succeed through integratin­g and sharing resources, as well as continuous­ly creating value for society.

Revenue for the group’s fiscal year

2020 was up 35 percent to 509.71 billion renminbi, or $71.97 billion.

Alibaba has been in the government’s crosshairs ever since company founder

Jack Ma criticized China’s financial regulatory system in front of a room full of high-ranking officials during the Bund Summit in Shanghai in December. Market regulators shortly after halted Ant’s initial public offering, which would have been the biggest IPO in history.

Since the incident, both Alibaba and

Ant have been working on corporate restructur­ing and regulatory compliance, while Ma went off the radar for three months until early January. He made a surprise public appearance at a virtual ceremony awarding 100 rural teachers, quashing rumors that he had been detained by the Chinese authoritie­s.

In December, the Chinese government fined both Alibaba and JD.com — along with a third firm, VipShop Holdings — 500,000 renminbi, or a little more than $76,000, on charges of misreporti­ng prices and offering false promotions, among other things, after receiving consumer complaints.

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