WWD Digital Daily

Pandora Q1 Revenue Grows 13 Percent at Constant Rates

● Pandora prerelease­d quarterly financial figures showing that business crept closer to pre-pandemic crisis levels.

- BY MIMOSA SPENCER

PARIS — Revenues at Pandora grew 13 percent over the first quarter in constant currencies, the Copenhagen-based jeweler said in a preliminar­y release, offering a sign that business crept back up toward pre-pandemic levels.

The first-quarter total came to 4.5 billion Danish kronor, or $720 million, a decline of 3 percent compared to the same period in 2019: Many companies are offering comparison­s with that year to offer a measure against a more stable period.

However, Pandora’s sales rise of 13 percent over the quarter compared to last year — when its sprawling retail network was hit by coronaviru­s lockdowns — fell short of estimates from RBC. In a note sent to clients on March 30, analysts at RBC in forecast 17 percent organic revenue growth in the first quarter, a figure they said reflected expectatio­ns for a “fairly stable trend” throughout the quarter.

Pandora said 30 percent of stores were temporaril­y closed during the quarter because of the pandemic. At the end of March, the proportion of temporary store closures stood at 35 percent.

The company is sticking with financial guidance for the year of organic growth above 8 percent and earnings before interest and taxes margin above 21 percent.

Pandora officially releases first-quarter results on May 4, when it plans to detail a new strategy.

The jeweler has been focusing on product pillars as well as collaborat­ions with “Harry Potter,” “Star Wars” and Millie Bobby Brown to boost its popularity. The company has said that as consumers spend less time traveling, many are splurging on gifts and discretion­ary goods, which has helped offset the loss of business due to store closures.

 ??  ?? Pandora’s Celebratio­n charm.
Pandora’s Celebratio­n charm.

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