WWD Digital Daily

Stella McCartney Backs Greenpeace Move to Stop Amazon Deforestat­ion

- BY SAMANTHA CONTI

The designer is releasing a capsule collection of T-shirts and sweatshirt­s to support the Greenpeace campaign.

LONDON — Stella McCartney is standing up for the Amazon rainforest and teaming with Greenpeace in its campaign to halt deforestat­ion fueled by industrial agricultur­e and meat production.

The Stella x Greenpeace capsule collection features graphics inspired by vintage eco-activist designs on two T-shirts and two sweatshirt­s made from organic cotton in pale blue and white marble colorways.

Prices range from 250 pounds to 550 pounds and will be available exclusivel­y on the brand’s website and at select retailers globally starting this week.

“I hope things do not return to normal in 2021 — rather, I hope we return to life more mindful, particular­ly when it comes to our decisions. Precious forests, like the Amazon, should not be destroyed to produce industrial meat sold around the world,” McCartney said.

Stella McCartney’s sweatshirt in support of the Greenpeace anti-deforestat­ion campaign.

The designer has long urged people to reduce the amount of meat they eat on a weekly basis in order to reduce deforestat­ion

“and safeguard this vital ecosystem and our climate for future generation­s.”

She also wants people to sign the Greenpeace petition and has pledged a donation to the organizati­on via the

 ??  ?? Stella McCartney’s
sweatshirt in support of the
Greenpeace anti-deforestat­ion
campaign.
Stella McCartney’s sweatshirt in support of the Greenpeace anti-deforestat­ion campaign.

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