WWD Digital Daily

Yeah, I Work Out, Gold’s Gym Unveil Collab


¬ Streetwear brand Yeah, I Work Out is launching a collaborat­ion with Gold’s Gym today on the YIWO brand website, as well as at Dover Street Market and Mr Porter.

The brand developed the collection with the late Ric Drasin, an American bodybuilde­r and personal trainer who passed away in August 2020. Drasin is considered to be one of the pioneers of Muscle Beach, the oceanfront area in Venice Beach, Calif., where outdoor fitness boomed. He frequented Gold’s Gym with the likes of Arnold Schwarzene­gger among others, and aside from bodybuildi­ng, he was an actor, author, stuntman and profession­al wrestler. The ‘ 70s and ‘ 80s era of Gold’s Gym serves as inspiratio­n for the YIWO brand.

The collection features the Gold’s Gym “Joe” logo created by Drasin in 1973 on heavyweigh­t gym apparel pieces like football T- shirts, sweatsuits and nylon shorts. Pieces also bear phrases like “It Don’t Come Easy,” which Drasin often said, and “The Mecca of Bodybuildi­ng” and “Only the Strong Survive” from Gold’s archives.

“Gold’s Gym’s rich history and Ric Drasin’s truly iconic artwork are a driving force behind the design and concept of the Yeah, I Work Out brand. So, we are beyond excited that our first official brand collaborat­ion is with Gold’s and that it gives us an opportunit­y to honor our friend Ric’s legacy as a true pioneer of bodybuildi­ng culture,” said YIWO founder and creative director Jason Thome. —

 ??  ?? The YIWO x Gold’s Gym collection.
The YIWO x Gold’s Gym collection.

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