Danielle Bernstein’s We Wore What Brand Expands Into Lingerie
The designer talks growing amid the pandemic, becoming an investor and continued copyright accusations.
Danielle Bernstein is getting into lingerie.
Just in time for Valentine’s Day, the fashion designer’s We Wore What brand is launching intimates, which includes lingerie, sleepwear and a selection of sleep accessories in multiple colorways.
“It’s really a natural progression for the We Wore What brand and it’s a category that I’ve always been excited to create,” Bernstein, founder and lead designer of the e- commerce site, told WWD. “It’s always been hard for me personally to find high- quality lingerie at an affordable price point, especially [pieces] that focus on a comfortable fit and that are also flattering. So that’s exactly what you’ll see in this new category.”
The 12-piece intimates collection, which launches Feb. 1, includes bras, bralettes, underwear, lace rompers, T-shirts and a selection of sleepwear. Consumers can shop the collection at We Wore What’s e-commerce, as well as select retailers, including Revolve, LuisaViaRoma and a handful of independent boutiques. Prices range from $15 to $98 for each piece and come in sizes XS to XL.
In addition, the brand is launching an eight-piece assortment of silk lingerie — think silk bralettes, rompers, robes, camis, sleepwear and sleep accessories — available exclusively on the brand’s e-commerce. The silk collection also comes in sizes XS to XL and is all priced under $300.
Bernstein added that the collection’s selection of underwire bras are distinctive in that they won’t come in traditional cup-band bra sizes, instead relying on XS to XL measurements. “Because of the