WWD Digital Daily

Design Kicks

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With the ever- growing popularity of sneakers, Savannah College of Art and Design has launched the first accredited sneaker design minor.

Based on student interest and alumni success in the industry, the minor is designed to propel graduates to the top of the $ 80 billion internatio­nal industry. SCAD alumni are already working with leading brands such as Nike, Adidas, Yeezy, Reebok and Skechers, or creating their own successful companies.

The first sneaker design minor students are enrolled for the spring quarter, which started last week.

The SCAD sneaker design minor is available to students at both SCAD Savannah and Atlanta locations and includes new courses specifical­ly created to teach innovative and sustainabl­e design and manufactur­ing practices.

The minor includes five courses designed to develop students' knowledge and design skills in sketching, rendering, concept developmen­t, digital prototypin­g and branding for luxury and high- performanc­e sneakers. The courses seek to ensure that students complete the minor with a profession­al quality portfolio that includes both physical and digital prototypes of original sneaker designs.

SCAD will host two sneaker design conversati­ons at the upcoming SCADStyle 2022 signature event. On April 5 in Savannah and April 6 in Atlanta, SCAD alumni will take part in the panel, "Up Your Game:

The Future of Sneaker Design, moderated by SCAD professor and footwear designer

Michael Mack.

Paula Wallace, president and founder of SCAD, said SCAD grads work for some of the biggest names in the shoe industry, noting that SCAD alum Quintin Williams launched Q4Sports, where he's the cofounder and chief global designer, with

NBA stars.

"So many SCAD Bees are already at the top of the sneaker game, and

SCAD's new sneaker design program empowers future sneakerhea­ds everywhere to leap into their creative careers. It's a slam dunk," said Wallace. — L. L.

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