Victoria Beckham Unveils ‘ Sensual’ Capsule VB Body
Beckham is branching out, adding new categories and capsules as she streamlines and builds the brand.
LONDON — Victoria Beckham is getting into shapewear with VB Body, a permanent capsule collection that can be worn under clothing, or on its own.
She's joined fellow designers and brands such as Stella McCartney, Roland Mouret and Skims in blurring the lines between innerwear, ready-to-wear and performance clothing, appealing to customers' changing tastes, and demand for more casual, versatile and hardworking wardrobe pieces.
“VB Body isn't underwear, it's more of a hybrid between shapewear and ready-to-wear," said Beckham. "This collection took us back to our roots and our key design codes, revisiting those strong, sexy silhouettes that went on to become synonymous with the Victoria Beckham brand.”
Marie Leblanc, chief executive officer of Victoria Beckham, said VB Body takes the brand back to its DNA and celebrating the female form. "It delivers the combination of signature design at a very compelling price point, and our partners share our excitement to enter this new market space."
The collection has been made with an exclusive, signature fabric — a luxury, compact woven knit that's been designed to create a strong line “and gently sculpt and flatter the figure.”
The pieces are meant to be “foundational and statement,” with asymmetric necklines and corset-style detailing.
The core collection offers seven silhouettes, including a fitted midi skirt and dress, bralette, and a split-front legging, a signature Beckham style.
The neutral palette includes black, white, blush and chocolate. The company