Third Time Lucky?

Business site Quartz has a new owner.

It has been sold to G/O Media, the publisher of Gizmodo, AV Club, Jezebel and The Root, among others, for an undisclosed sum.

The acquisition marks the third time the site has changed hands since its inception in 2012 under Atlantic Media, which sold Quartz in 2018 to Uzabase, a publicly traded Japanese media company. Cofounder Zach Seward and editor in chief Katherine Bell took Quartz private two years later in a management buyout.

“Quartz’s greatest strengths — our global newsroom and audience, our high-quality advertising work and our email expertise — will help propel

G/O’s next phase of growth. G/O, meanwhile, will help us reach a lot more people across its network and unlock new revenue streams that we couldn’t on our own. And we will make this combination without any reduction in jobs,” sai

He explained that after taking Quartz private in 2020, executives had sought to raise money with selling not being the plan, but it became the best path for Quartz, when they started talking to G/O earlier this year.

Like many other digital media companies, Quartz has struggled amid the ever-changing media landscape, which has seen companies slashing marketing