Kendrick’s Team

Kendrick Lamar season is fast approaching.

The Grammy Award-winning rapper sent the music world into excitement recently with the announcement of his next album, “Mr. Morale & the Big Steppers,” which will be released on May 13. But ahead of the release of his fifth album, PgLang, Lamar’s multidisciplinary service company with his business partner Dave Free, is launching collaboration sneakers with Converse exclusively on PgLang.com and Converse.com.

Dave Free, Lamar’s longtime collaborator, said he and Lamar partnered on the design with Converse, but the entire PgLang team eventually put their touches on the design. Free regards Converse sneakers as a staple element to Los Angeles street