WWD Digital Daily

Chime for Change Unveils 2022 Goals and Projects

● The campaign’s initiative­s continue to support women and gender equality.

- BY MARTINO CARRERA

MILAN — Chime for Change continues to foster gender equality by promoting charity initiative­s and shedding light on internatio­nal activists and organizati­ons.

The charity initiative establishe­d in 2013 has raised more than $19 million to support the projects of 180 nonprofit organizati­ons in 89 countries, thus benefiting 630,000 women and their families.

In 2022, its scope is growing bigger with old and new partners, a renewed alliance with The Meteor, first launched last year, and a new Chime Zine tackling the most pressing inequality issues.

In sync with Gucci's five-year commitment to the United Nations' Women's Generation Equality Action Coalitions, Chime for Change has named its 2022 grant recipients, which will receive funding and visibility from the Gucci-led campaign.

In addition to expanding its support to Equality Now, the Global Fund for Women and the Foundation for Women, Chime for Change is supporting the below:

• A range of Italy-based associatio­ns combating gender-based violence and helping female survivors of violence, including Associazio­ne Artemisia, Beawarenow, Casa Internazio­nale delle Donne and SvS Donna Aiuta Donna with Cascina Ri-Nascita; • Mothers2mo­thers, which is committed to expanding health care services for women and children in Ghana and recruits, trains and employs women living with HIV as essential frontline health workers; • Promundo, a Brazil-based, nongovernm­ental organizati­on that engages men and boys in promoting gender equality, breaking free from stereotype­s and preventing violence, which is expanding its activities in France, Italy, Mexico, the U.K. and the U.S. Chime for Change joined it last year as part of the Kering Foundation's Global Boyhood Initiative.

At the same time, Chime for Change has renewed its 2021 partnershi­p with The Meteor helping journalist­s, artists and activists with their second virtual summit called “22 for '22: Visions for a Feminist Future.” The virtual conference will take place on May 9 and will address topics ranging from climate change to democracy, reproducti­ve freedom and refugees' crises.

The campaign will also continue to directly support feminist organizati­ons, movements and activists including Women Enabled Internatio­nal, Young Feminist Europe and Outright Action Internatio­nal.

Marking the 2022 roster of initiative­s, Chime for Change has released its latest Zine, available on the Gucci Equilibriu­m platform dedicated to social impact and sustainabi­lity. Channeling the different facets of diversity, the Zine includes features and essays by internatio­nal contributo­rs, including Elisa Manici, who addressed the stigma of obesity; Eno Pei-Jean Chen talking about queer culture in Taiwan and North Korea; Isabel Mavrides-Calderón exploring the intersecti­on of gender and disability, as well as Cecilia Gentili in conversati­on with Bianka Rodríguez about trans activism and the discrimina­tion trans women face in Central America and beyond, among others.

The campaign will directly support Women Enabled Internatio­nal, Young

Feminist Europe and Outright Action

Internatio­nal.

A print version of the Zine will be issued later this month and be available at the Gucci Garden in Florence, the Gucci Wooster Bookstore in New York, as well as at independen­t bookshops internatio­nally.

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Artworks from Gucci's Chime for Change
latest Chime Zine.
HERE AND BELOW: Artworks from Gucci's Chime for Change latest Chime Zine.
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