WWD Digital Daily

Marimekko, Mansur Gavriel Team Up on Accessorie­s Capsule

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The 1960s birthed some of fashion's

most enduring prints.

In 1962, the Missoni family debuted its iconic chevrons after discoverin­g Raschel warp knitting machines, while Gucci's Flora motif first appeared as a silk scarf around the neck of Grace Kelly in 1966.

Although the Italian contributi­on during this decade is well-establishe­d, the Finns, by way of textile manufactur­ing company Marimekko, lay claim to their fair share of remarkable designs.

Two were recently pulled from its archives to be splashed across a limited run of handbags by accessorie­s label Mansur Gavriel. An ode to summer joy, the capsule collection will be available from June 7 on both brands' e-commerce and at select internatio­nal stockists.

"We've always wanted to challenge the notion that something needs to be neutral in order to be timeless," Marimekko's creative director Rebekka Bay told WWD.

In its infancy, company founder Armi Ratia began commission­ing eye-catching prints from local artists and held a fashion show to demonstrat­e how these could elevate straightfo­rward silhouette­s.

The Mansur Gavriel capsule follows suit with Mansikkavu­oret, a strawberry mountain print dreamt up by Maija Isola, and Suomo, Annika Rimala's cheeky interpreta­tion of fish scales, adding a touch of whimsy to two structured totes, two bucket bags and a handy zip-pouch. Each is made of water-resistant cotton canvas printed at the Marimekko factory in Helsinki.

"Armi Ratia was a female entreprene­ur with a strong, cohesive vision," said Mansur Gavriel codesigner Rachel Mansur, who fostered an appreciati­on for Marimekko during her studies abroad at the Danmarks Designskol­e. She and Floriana Gavriel take a similar approach, "with the aim to create a specific world with a very focused visual language."

 ?? ?? The Large Tote in Mansikkavu­oret.
The Large Tote in Mansikkavu­oret.

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