Gigi Hadid x Frankies Bikinis Collab Adds Childrenswear to the Mix
Gigi Hadid and Frankies Bikinis are diving into the children's market with an assortment of children's swimwear and loungewear called “Lil Frankies.”
The collection — which was codesigned by Hadid as part of the limited-edition Gigi x Frankies Bikinis collaboration — marks the first time the Southern California-based brand has offered children's swimwear.
"Lil Frankies is something I am so excited to be able to launch as a part of the Gigi x Frankies Bikinis collection,”
Francesca Aiello, founder and creative director of Frankies Bikinis told WWD exclusively. “My mom is my best friend and has always played such a huge role in my life and in the building of this brand, and I think that this children's offering is a fun way to pay homage to all of the amazing mothers out there and create a cute mommy-and-me moment."
Nine silhouettes embody the mini collection, which is meant to invoke “memories of carefree summer days on the farm,” according to the company, thanks to details such as strawberry prints, ruffles, bows and a signature “Gigi x Frankies” logo embroidered on pointelle fabric in pastel hues and whites.
Pieces, for both little boys and girls, include bikinis, long- sleeve tops, board shorts, bodysuits, bucket hats and
The limited-edition Gigi collection includes children's swimwear, loungewear, innerwear and accessories.
loungewear. And since the same colors, prints and fabrics in the children's collection are available in the adult selection, shoppers can mix and match for mommy-and-me moments. (Or