Korres Opens New York Store With In- house Recycle Lab
The store is the second of its kind for the Greek beauty brand.
Korres has opened a new store in New York featuring an in-house Recycle Lab.
The store is the second of its kind for the Greek beauty brand, with its first in-store Recycle Lab having opened in Athens in 2020.
The 750-square-foot shop located on Elizabeth Street in Manhattan's NoLIta will allow consumers to not only shop Korres products, but also partake in immersive experiences including customized skin care consultations, master classes and other events throughout the year.
“Sometimes, experiences are even more important than a product,” said Lena Philippou-Korres, cofounder and chief innovation officer of the brand. “At the end of the day, you can buy a product — but an experience, you cannot buy.”
Executed in partnership with the
New York City division of nonprofit organization Precious Plastics, the Recycle Lab will allow customers to bring plastic product empties from any brand to be reprocessed into new products, such as combs or tote bags, through an alternative plastic recycling system.
“They are the perfect partner for us to deliver this,” said Philippou-Korres of Precious Plastics, whom Korres also partnered with in 2020 for its first Recycle Lab in Athens.
Korres has also enlisted the help of Parsons School of Design faculty, students and alumni such as professor of modeling and technology Dave Marin, who will be