WWD Digital Daily

Quiksilver and ‘ Stranger Things’ To Launch Capsules

- OBI ANYANWU

¬ Netflix series “Stranger Things” returns for its fourth season on May 27 and to promote the premiere, Quiksilver is launching a capsule collection this month inspired by the hit series and the ‘ 80s surf scene.

The Huntington Beach, Calif- based brand worked with the Netflix costume team over three years on this collection, which takes cues from Quiksilver’s archives. They produced five capsule collection­s — the 1986 capsule, Cast Wardrobe Collection, Surfer Boy Pizza Collection, Lenora Hills Surf Club

Collection and Hellfire Surf Club Collection — that serve as promotiona­l merchandis­e and are worn by the cast throughout the show. In addition, Quiksilver will host popups and activation­s globally to promote the collection and show.

The 1986 Capsule that kicks off the launches on May 20 has a bright selection of apparel and swimwear contrasted by the dark, “Upside Down” selection, referencin­g the show’s dark dimension. On May 27, the partners will launch the Cast Wardrobe, Surfer Boy Pizza, Lenora Hills Surf Club and Hellfire Surf Club collection­s.

“Stranger Things” costume designer Amy Parris said Quiksilver was an integral part of California fashion in the ‘ 80s, when the show takes place, and felt it was right to infuse the brand’s archive pieces into the show.

“I hope the clothes will resonate with a younger audience who is inspired by the fashions back then and be a friendly reminder to the stylish viewers who followed fashion in the ’ 80s,” she said in a statement.

“Working so closely with the ‘ Stranger Things’ costume designer has been such a unique and special collaborat­ive journey,” said Quiksilver product director Andrew Henry in a statement. “We’ve been able to revive classic styles from the 1986 and 1987 Quik archive to align with ‘ Stranger Things [ season] four,’ creating specific apparel for cast members and consumers alike.” —

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The Quiksilver, Stranger Things 1986 Capsule collection.

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