Jumping Into Retail
Jonathan Cohen is testing out life as a retailer, opening his namesake brand's first standalone pop-up store at
833 Madison Ave. The bi-level 1,700-square-foot store offers pieces from the spring/summer collection, first delivery of the fall/winter 2022 collection and exclusive one-of-a-kind pieces from The Studio, including the return of men's shirting.
In addition, an assortment of merchandise from friends of the brand is being featured in the store and available for purchase including Aera shoes, SUD Aromas of The Cote
D'Azur candles, Seven Cedars homeware, a selection of Dempsey & Carroll stationery, as well as a variety of Assouline books.
The shop, which is open seven days a week, will remain open through June 14.
The interior of the store features furniture from Sabai Furniture and Fernando Mastrangelo, whose side tables and one-of-a-kind chair sits juxtaposed to a Studio Djivan Schapria Lahar Mirror. A Flux de Tulipes dining table anchors the space, while six collaborative artworks with the artist adorn the walls.
Cohen, who grew up in San Diego, launched his namesake brand in 2011 with his co-founder and chief executive officer
Sarah Leff, whom he met at the Parsons School of Design. Cohen is known for his use of prints and textures, with sustainability wearing through all the elements. In 2018, he was a runner-up for the CFDA/Vogue Fashion Fund.
Cohen's pandemic pivot involved the launch of Our
Flower Shop, offering digital floral arrangements with his own hand-drawn bouquets that could be sent virtually. He also introduced The Studio, an evolution of the Jonathan Cohen brand expanding design offerings through upcycled products.
Using fabric remnants from past collection, Cohen creates oneof-a-kind new styles of ready-towear and accessories.