WWD Digital Daily

Spencer Phipps Swaps Paris for Los Angeles

- BY ALEX WYNNE

PARIS — Spencer Phipps is homeward bound.

The designer, for whom Paris has been home for the past five years, has chosen to make the move back to his native California.

With his Phipps brand in tow, the

2019 LVMH Prize finalist will be moving to Los Angeles in July after five years in Europe and a decade in New York, where he studied at Parsons School of Design before joining the Marc Jacobs men’s team.

“It’s just the right moment for me personally,” Phipps, who grew up in San Francisco, told WWD. “I didn’t go back to California for three years, basically I was in Europe for the entirety of COVID19 and even before that, I was so busy with the business that I didn’t have time to go back.”

After such a long absence, going home again a year ago seeded the idea for the move. “I went back and was just hanging out at my mom’s place and I was just, ‘God, this is so lovely.’”

With its growing fashion scene, L.A. was a natural fit for the brand, he said. “I did New York for 10 years, and I’m not in a rush to go back there. L.A. has that adjacency to the industry, a little less so, but I think more than people realize, and it’s growing exponentia­lly in this crazy way,” he said. “Our best community is in Los Angeles. We have a small but growing and very passionate group of people that support the brand.”

Phipps is stepping outside the convention­al fashion ecosystem in more ways than one, choosing to present his spring 2023 collection for both men and women (his second including women’s designs) on Wednesday outside the seasonal calendar with a documentar­y style video shot around Los Angeles with non-profession­al models and featuring archival footage of the designer as a boy.

“One thing that happened with COVID19 that started the whole conversati­on was finding other ways and means to communicat­e on the brand,” he said. “I would have never dared to do this three years ago, even a year ago. I was in this system, you do things during fashion week, and don’t do anything outside of that. Before COVID-19, you did fashion shows, and that was the goal.”

With a collection entitled “Origin,” like his first, the designer’s aim was to home in on the label’s core principles, revisiting past designs and making them “more interestin­g, maybe easier, better quality,” he summed up. Camouflage prints — an exploratio­n of identity, according to Phipps — featured strongly, worked as a background or blurred into a Hawaiian shirt hybrid. These were combined with items like patchwork denim or upcycled cargo pants, lots of shorts and chunky plaid shirts true to the label’s colorful utilitaria­n ethos.

The designer, best known for his streetwise, sustainabl­y minded menswear, is upping sticks and heading back to his native California.

Among the expanded offer for women were a miniskirt crafted from the waistbands of old sports shorts and halter dresses made from old T-shirts.

Collaborat­ions included a capsule made using deadstock fabrics and vintage garments from Woolrich, as well as a tie-up with the Smokey Bear Wildfire Prevention Campaign on a lineup of fun pieces, with a portion of sales going to the USDA Forest Service.

 ?? ?? Phipps, spring 2023.
Phipps, spring 2023.

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