WWD Digital Daily

‘ Stranger’ Color

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MAC Cosmetics is continuing its partnershi­p with Netflix by releasing a makeup collection inspired by “Stranger Things.”

The line, which will be available starting Sunday, is heavily inspired by the show’s eerie plot lines and 1980s time period, with vibrant eyeshadow palettes, brushes, lip glosses and blushes that immerse consumers in the spirit of the series and its two opposing universes: the nostalgic 1980s of the human world and the dark mystery of the Upside Down.

“So much about this collaborat­ion makes sense for MAC and ‘Stranger Things’ to work together,” André Branch, senior vice president and general manager of MAC, told WWD. “The fashion, the artistry, the product benefits, the packaging — all that we’ve put together for this will really bring this series to light in a way that makes sense for the fans and for us.”

The makeup company has successful­ly partnered with Netflix for collection­s inspired by the streamer’s other hit shows, such as “Selena: The Series,” “The Queen’s Gambit” and “Emily in Paris.”

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