WWD Digital Daily
IMG Focus, the New Yorkbased full service creative and event production agency, has launched in the Asia-Pacific region with a regional office in Sydney.
In addition to producing Afterpay Australian Fashion Week and The Australian Fashion Laureate, IMG Focus has produced events in Macau and Shenzhen, as part of Shenzhen Fashion Week, along with its continuing work in the U.S., including New York Fashion Week: The Shows.
IMG Focus' clients include Proenza Schouler, Rodarte,
Jason Wu, Altuzarra, Staud, Prabal Gurung, Saks Fifth Avenue and M Missoni, among others.
The expansion will be overseen by Dominic Kaffka, senior vice president and managing director at IMG Focus, and will be led locally by Bianca Levy, director of production at IMG Focus.
As reported, in 2018, IMG formalized the development of Focus to bring original events and bespoke brand experiences to life. Earlier, Focus produced events for limited clients with its own properties, and now works with external clients as well to execute their visions. Focus offers clients access to leading fashion events, venues, models and talent, along with the creative network of Endeavor, IMG's parent company, and specializes in planning and executing fashion shows and events, as well as consulting and creative direction.