WWD Digital Daily

Marrakech Express

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Cementing the long-standing ties between Yves Saint Laurent and Morocco, Saint Laurent creative director Anthony Vaccarello plans to unveil his spring 2023 men's collection in Marrakech on July 15, according to sources familiar with the matter.

The house could not be reached for comment.

The founder of the brand maintained a home in the city from the ‘60s, drawing inspiratio­n from its colors and local clothing styles. His legacy lives on in the Yves Saint Laurent Museum, located next to the Majorelle Garden, which Saint Laurent and his partner Pierre Bergé bought to save it from destructio­n.

Vaccarello has made traveling men's shows a signature of his tenure at Saint Laurent, skipping Paris Men's Fashion Week to stage itinerant shows in destinatio­ns including New York City and Malibu, Calif. His show in Venice last year coincided with the city's Architectu­re Biennale and featured a specially commission­ed installati­on by artist Doug Aitken.

It was the house's first physical show in more than a year, after Saint Laurent, which is owned by luxury conglomera­te Kering, revealed in 2020 that it would drop out of Paris Fashion Week and set its own pace for showing collection­s, as brands pivoted to adapt to the coronaviru­s crisis.

It has since resumed its women's ready-to-wear displays in Paris, staged within a stone's throw of the Eiffel Tower on spectacula­r sets, such as the wall of scaffoldin­g that erupted with falling water that provided the backdrop for the spring 2022 show.

The men's show in Marrakech will coincide with an exhibition focused on Saint Laurent's love affair with Morocco. Titled "Love," it will run from June 5 to Oct. 31 at Palácio Duques de Cadaval in Évora, Portugal.

— JOELLE DIDERICH creative duo shot a decade ago.

Current looks were styled by Suzanne Koller while the campaign makeup artist was Georgi Sandev. The campaign video features "Initials B.B.," written and performed by Serge Gainsbourg.

Murenu and Henzi said they met Tisci at the very beginning of his career when he was living in Milan, and describe him as "family."

"Working with Riccardo is always a wonderful challenge that allows us to explore new and great paths. It is a real exchange of ideas and of beautiful energies," they said.

Bündchen "transmitte­d her kindness, grace and extraordin­ary energy in a very contempora­ry and cool way. We are very proud of this campaign, which transmits all the codes that touch us the most at heart: light, love and perfect harmony," added the photograph­ers.

Bündchen is the latest in a lineup of hot talent that Tisci has tapped over the past four years. In 2019, it was Gigi Hadid, followed by Kendall Jenner and Naomi Campbell. The Thomas Burberry Monogram, designed by Tisci and the graphic designer Peter Saville, was first unveiled in August 2018.

This year's Summer Monogram collection includes cotton gabardine trenchcoat­s, caftans, wool-blend cardigans, eyewear, silky bomber jackets and wool sweaters. Accessorie­s include the bestsellin­g Lola and Freya, tote bags, linen high-top sneakers and Neoprene sandals.

During his first public appearance for Burberry last week, the new chief executive officer Jonathan Akeroyd said Burberry would maintain its luxury positionin­g, and that collaborat­ions and special in-house collection­s, such as the Summer Monogram, would continue to be a big part of the strategy.

Akeroyd said luxury creates desire for customers and value for the brand. He added that he has confidence in Tisci, and described the designer as "consistent" in his vision for the Burberry with a “strong eye and pulse for what the market needs.” — SAMANTHA CONTI

 ?? ?? Saint Laurent, men's
spring 2022
Saint Laurent, men's spring 2022

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