WWD Digital Daily

Ministry of Supply, Boom Supersonic Link Up

- E. PALMIERI JEAN

Remember the Concorde? Well, Boom Supersonic is deep in the developmen­t of a supersonic commercial airplane that will cut current travel times in half. And the company has already received a purchase agreement from United Airlines for its Overture plane that is expected to begin flying passengers in 2029.

But Ministry of Supply, the company founded by MIT graduates that uses science to create apparel, is not waiting for the plane to take to the skies. Ministry of Supply has teamed with the aerospace company on a supersonic travel collection that is available now.

The six-piece collection includes the wrinkle-resistant, four-way-stretch Kinetic blazer that has broken two Guinness World Records for the fastest half-marathon run in a suit. The other pieces are coffeeinfu­sed, odor-absorbing Atlas crew socks; a 3D-printed, moisture-wicking eye mask; a travel blanket made from 100 recycled materials; an all-purpose weekend tote with nylon-webbed shoulder straps, and a vacuum-insulated stainless steel travel mug.

“Flying supersonic is not just a means of transporta­tion — it reflects a desire to move quickly, and resonates with those who value productivi­ty, treasure moments of joy, and believe in the power of science,” said Gihan Amarasiriw­ardena, president and cofounder of Ministry of Supply. “We're thrilled to be able to bring this capsule to the world, and inspire trips to those far-off destinatio­ns unlocked through supersonic flight.”

Bob Stohrer, chief marketing officer of Boom Supersonic, said the collection with Ministry of Supply “speaks to the radical innovation­s in science and technology that have powered a renaissanc­e in supersonic flight.”

The collection retails for $ 595 with the blazer and $ 295 without it, and is available on the Ministry of Supply website.—

 ?? ?? Ministry of Supply's supersonic travel kit for Boom.
Ministry of Supply's supersonic travel kit for Boom.

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