WWD Digital Daily

American Girl Doll Celebrates Harlem Renaissanc­e

- BY ROSEMARY FEITELBERG

The Mattel-owned American Girl has had a revival thanks to satirical social media posts.

Barbiecore has been a ruling summer fashion trend but American Girl is saluting the Harlem Renaissanc­e with its newest doll.

The “Claudie Wells” character celebrates the Harlem Renaissanc­e and its literary heritage with help from bestsellin­g author Brit Bennett and fashion designer Samantha Black. Just like other American Girl dolls, the latest addition has a personal and historic story and one that is immersed in the rich African American artistic and cultural heritage of Harlem in the '20s.

Bennett, a New York Times bestsellin­g author, was tapped for the project after tweeting that she was interested in writing an American Girl story based on her experience with the brand and derived one from the Harlem Renaissanc­e. The subject is one the writer said she has always enjoyed studying, an outpouring of Black artistry that emerged alongside larger struggles for equal rights. Bennett consulted with five establishe­d academics led by Georgetown University professor of history and African American studies and Pulitzer Prize winner Marcia Chatelain.

Bennett's “Meet Claudie” paperback was illustrate­d by Laura Freeman. It comes with every doll and is also available in a separate keepsake hardcover edition.

To further enhance the toy with some historical context, American Girl designers referenced '20s publicatio­ns, photograph­s and resources like W.E.B. Du Bois' “The Brownies' Book,” the first magazine geared toward Black children. The brown-eyed doll was made with a new face mold and has shoulder-length dark hair with ringlets, a hair bow, a plaid dress, a knit cardigan, a heart pendant, a cloche hat and an eraauthent­ic Baby Ruth candy bar, albeit a replica one.

Through a collaborat­ion with

Harlem's Fashion Row, the Mattel-owned company's 21-inch “Claudie” can be dressed in three special- edition outfits that are meant to be modernized versions of '20s glamour. Started in 1986, American

Newspapers in English

Newspapers from United States