WWD Digital Daily

Revolve Returns to New York Fashion Week

- BY LISA LOCKWOOD

It will be held Sept. 9 to 11, with an invite-only preview event on Sept. 8.

Revolve Group, the fashion retailer for Millennial and Gen Z consumers, will host Revolve Gallery, the second installmen­t of the immersive, multibrand installati­on featuring emerging fashion designers, exclusive brands, and brand partners.

Revolve Gallery will be held in New York during New York Fashion Week on Sept. 9, 10 and 11, with an invite-only preview event Sept. 8. It will be held at 375 Tenth Avenue at 31st Street.

Revolve Gallery launched in 2021 as a platform to support emerging designers while bringing the fashion week experience to customers in a signature Revolve way. The activation in 2021 featured 13 brands and partners, and attracted over 3,000 customers and VIPs over the three days including Kylie Jenner, Emily Ratajkowsk­i, Irina Shayk, Lori Harvey, and Megan Fox, among others.

This year, Revolve Gallery will feature over 20 creative spaces and will highlight a selection of brands including Aya Muse, Santa Brands, Andrea Iyamah and Kim Shui, whose showcased collection­s will be exclusive to Revolve and available to shop in person and online in real time.

In addition, Revolve will showcase special collaborat­ive collection­s from its Owned Brand portfolio, including

Camila Coelho Collection, House of Harlow 1960, Remi x Revolve and Helsa by

Elsa Hosk, among others. Returning for a second year is Cotton, which will create a sensory experience and presentati­on about saving the waterways that connects to the company's ethos. 818 Tequila will have an interactiv­e installati­on and guests can enjoy beverages by Onda Tequila Seltzer, Celsius and La Croix.

Up Next Designer's Albert Ayal, known for discoverin­g and promoting up-and-coming fashion talent, will participat­e as a curatorial partner. He has worked directly with designers for several months to compose his first exhibition of 13 looks from around the world — ranging from Hong Kong to New York City — to present exclusivel­y at Revolve Gallery.

Attendees can shop all the collection­s seen at Revolve Gallery, online via the Revolve Gallery IRL pop-up shop, powered by Bolt. Bolt will showcase

 ?? ?? Kylie Jenner at last year's Revolve Gallery.
Kylie Jenner at last year's Revolve Gallery.

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