WWD Digital Daily

YNAP Names Loehnis Interim CEO

● Alison Loehnis, who is president of the group, will take on an interim role effective Oct. 31.

- BY LUISA ZARGANI

MILAN — The Yoox Net-a-porter Group has named Alison Loehnis ad interim chief executive officer effective Oct. 31, succeeding Geoffroy Lefebvre.

Loehnis is currently president of Net-a-porter, Mr Porter and The Outnet.

Lefebvre, who is leaving to pursue an entreprene­urial career in a private company outside YNAP parent Compagnie Financière Richemont, was appointed CEO in January 2021, succeeding Federico Marchetti. He was previously group digital distributi­on director at Richemont.

In more than 11 years at Richemont, he pursued a career at its headquarte­rs as group industry director, then successive­ly as managing director of operations at Vacheron Constantin; deputy CEO of Jaeger-LeCoultre, and CEO of Baume & Mercier until 2019.

Loehnis first joined Net-a-porter in 2007 as vice president of sales and marketing, rising to the role of president in 2011.

She took on the current role in 2015 after the Net-a-porter merger with Yoox that year, introducin­g new categories and expanding the group's markets.

Loehnis will lead the group until the completion of the sale of 47.5 percent and 3.2 percent percent of NYAP to Farfetch and Mohamed Alabbar, respective­ly, expected by the end of 2023. During this period, Loehnis will report to Jérôme Lambert, CEO of Richemont. A new external CEO will then be appointed. As reported, in August Richemont agreed to sell a majority stake in Yoox Net-a-porter to Farfetch and Alabbar. Farfetch will then acquire 100 percent of YNAP in three years, subject to certain conditions.

As part of the complex partnershi­p deal, Richemont will be taking a non-cash write down of around 2.7 billion euros. The agreement also sees Richemont and YNAP adopting Farfetch Platform Solutions, which means the companies will be able to leverage Farfetch's digital expertise.

Lambert praised both Lefebvre and Loehnis, underscori­ng their work for the group and said the latter “recognized and always appreciate­d by our clients, is a passionate leader who will continue to lead the company and her talented team” in the new phase of the business.

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Alison Loehnis

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