WWD Digital Daily

Moncler’s Remo Ruffini Designs Puffer Jacket

● The limited-edition jacket is part of the collection created for Italy's storied soccer team FC Internazio­nale Milano.

- BY LUISA ZARGANI

MILAN — As Moncler continues to celebrate its 70th anniversar­y, the brand is introducin­g a limited-edition jacket for Italy’s storied soccer team FC Internazio­nale Milano, which has been designed for the first time by chairman and chief executive officer Remo Ruffini.

The puffer is available in the signature dark blue of the team, known as the Nerazzurri, or black and blues, in English, with contrastin­g matte and shiny nylon details and an exclusive logo with the Moncler and Inter’s logos placed in an infinity loop.

An advertisin­g campaign fronted by Italian actress Matilde Gioli was lensed by Platon.

At the end of 2021, Moncler forged a three-year deal to become the official formalwear partner of FC Internazio­nale Milano. The athletes, the head coach Simone Inzaghi and the club management started to wear Moncler’s collection for off-field engagement­s with the 2021-22 season.

The second Inter x Moncler collection includes a jacket, a parka, a turtleneck, a polo, a hat and a scarf.

The products will be available from 6 p.m. CET on Wednesday, just before the Inter-Bologna match, where Moncler will take over the San Siro stadium in Milan.

The Inter x Moncler by Remo Ruffini limited-edition jacket, with a scarf, will be available in Europe on moncler.com. The entire selection will be available in Europe, the U.K. and the U.S. on moncler. com, and in China on Tmall, and from Thursday in Milan’s Moncler boutique in Galleria Vittorio Emanuele II.

Marking seven decades in business, Moncler staged a performanc­e in the city’s landmark Piazza del Duomo kicking off a 70-day program of global celebratio­ns at the tail end of Milan Fashion Week in September.

The performanc­e was opened by the prima ballerina of Teatro alla Scala di Milano Virna Toppi and comprised 1,952 artists — representi­ng the founding year of Moncler — all of whom wore a white Moncler Maya 70 jacket.

As part of the anniversar­y celebratio­ns, as reported, Moncler is staging the “Extraordin­ary Expedition” multicity event.

On the revisited Maya jacket, the “Extraordin­ary Forever anniversar­y” logo adorns the left-sleeve pocket, where an infinity loop twins the original logo with the 70th anniversar­y mountain emblem.

Also, Ruffini has asked seven designers to revisit the Maya jacket, launched on a weekly basis from Oct. 15. They are Francesco Ragazzi of Palm Angels; Thom Browne; Fujiwara of Frgmt; Rick Owens; Giambattis­ta Valli; Pierpaolo Piccioli, and Pharrell Williams.

 ?? ?? The Inter x Moncler jacket designed by Remo Ruffini.
The Inter x Moncler jacket designed by Remo Ruffini.

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